Virgin America And Airbnb Team Up To Offer The Ultimate #Hawaiiscape

Travelers Who "Work Hard" Get a Chance to "Hawai'i Hard" with a Seat on the Airline's Inaugural Flight to Hawaii, Followed by the Chance to Stay with Sir Richard Branson at an Airbnb Estate

Aug 21, 2015, 11:00 ET from Virgin America

SAN FRANCISCO, Aug. 21, 2015 /PRNewswire/ -- Virgin America, the Silicon Valley-based airline known for reinventing flying, today launches a "Work Hard, Hawai'i Hard" experience, in partnership with the world's leading community driven hospitality company,

Airbnb – aimed at incentivizing Bay Area-based workaholics to make the ultimate #Hawaiiscape with the launch of Virgin America's new flights from San Francisco to Honolulu, Oahu (as of November 2, 2015) and from San Francisco to Kahului, Maui (as of December 3, 2015). Virgin America and Airbnb are offering those who live in the start-up capital of the world a chance to win the ultimate "Work Hard, Hawai'i Hard" escape* with accommodations at an Airbnb estate on Oahu with Virgin Group Founder Sir Richard Branson. The winner will help co-host the airline's inaugural launch celebration and learn how to "play hard" with professional kiteboarder and ZOZI guru, Susi Mai. Virgin America launches the contest sweepstakes today with an irreverent Magnum P.I. inspired video of Sir Richard Branson making his own mental shift from work to play at his home office and a LinkedIn Influencer post from Branson himself explaining why it's important to refresh and recharge to do your best work.

"As the number one destination requested by our Elevate members, we really wanted to take our Hawai'i launch to the next level and give our fans and flyers a chance to be rewarded with the ultimate work escape and getaway– and Airbnb instantly came to mind," said Luanne Calvert, Chief Marketing Officer at Virgin America. "Both of our brands are about capturing the transformative aspects of travel – and we thought what better way to experience Hawai'i than to do it at an Airbnb property with our Chief of Play Hard, Sir Richard. Together we've created a pretty awesome experience for our hard-working winners – and we can't wait to welcome them onboard our inaugural flight and festivities in November."

"Virgin America is one of the best travel brands in the U.S. and now, with the launch of their San Francisco to Hawaii route, the opportunity for us to partner together is fantastic," said Jonathan Mildenhall, Chief Marketing Officer at Airbnb. "We both offer unique travel experiences generally, but together, we can now offer travelers in Northern California the ultimate bespoke travel experience to Hawaii. The island vacation getaway just got even more magical."

To enter the #Hawaiiscape sweeps, participants must submit their Elevate number and tell us why they need a #Hawaiiscape.  For additional chances to win they can share their entry via LinkedIn, Facebook or Twitter for a chance to celebrate in paradise with Sir Richard and score a #Hawaiiscape prize package.  The grand prize experience will include a festive inaugural flight from San Francisco to Honolulu (return flight included), three-night stay at a luxurious beachfront Airbnb estate with Sir Richard as the Airbnb host on the first night, invitation to all launch celebration activities, and an exclusive lesson from professional kiteboarder and ZOZI Guru Susi Mai, courtesy of tour and activity marketplace, ZOZI. 

The award-winning airline and Airbnb are also offering a second place winner the chance to experience the inaugural celebration activities, roundtrip flights from San Francisco to Honolulu, a three-night stay at an Airbnb home, among other offerings. The third place winner will receive a $3,000 Airbnb credit and roundtrip flights to Maui. As part of the #Hawaiiscape prize package, all sweeps winners will receive new GoPro HERO4 Session cameras, Avis Car Rental vouchers during their trip, and travel-ready Oru Kayaks. In addition, all winners receive a year of LinkedIn Premium to get the ultimate professional edge when they get back to reality.  The first 5,000 fans and flyers who enter the "Work Hard, Hawai'i Hard" sweeps will receive 250 Elevate® points**. To enter and for full sweepstakes details visit

The #Hawaiiscape digital promotion was developed in partnership with digital agency One Trick Pony with the Magnum P.I. inspired video filmed by Virgin Group's entertainment arm - Virgin Produced.  Virgin America is also launching a "Work Hard, Hawaii Hard" creative campaign, developed with San Francisco-based agency, Eleven. Targeted towards hard working, entrepreneurial-minded business travelers, the campaign aims to capture the work hard, play hard attitude by leveraging the "Work Hard, Hawai'i Hard" headline while visually encouraging travelers to vacation to the fullest by bringing to life the fantastical elements of experiencing Hawaii. The campaign includes out-of-home and digital ads – specifically targeted to those working late at night. 

As the only California-based airline, Virgin America will offer Bay Area travelers a fresh and upscale new travel option to the Aloha state, the 'most wanted' destination by members of its Elevate® loyalty program.  Elevate members can redeem reward flights to Hawai'i – with no black-out dates – starting from 15,100 Points each way. Members can earn more points by signing up for the Virgin America Visa Signature Credit Card. For additional Hawaii offers with select Elevate partners to help travelers make their #Hawaiiscape happen even faster visit the Elevate Hawaii Deals page at: 

Hawai'i continues to be the number one visitor destination from the West Coast, with over 3.2 million visitors in 20141. Virgin America's service is uniquely tailored to the modern traveler and to the longer-haul Hawai'i flight experience.  With new aircraft that offer three custom-designed classes of service, touch-screen personal entertainment and an award-winning on-demand food and cocktail menu on every flight, travelers departing from the stylish and convenient new Terminal Two at San Francisco International Airport (SFO) can kick off their Hawai'i vacation as soon as they step onboard.  Virgin America has been named the "Best Domestic Airline" Travel + Leisure's World's Best Awards for the past eight consecutive years.

With a full service First Class menu and a unique on-demand menu in the Main Cabin, Virgin America was named Travel + Leisure's "Best Domestic Airline for Food" in 2014. Since its 2007 launch, Virgin America has created more than 2,800 new jobs and expanded its network to include Austin, Boston, Cancun, Chicago, Dallas Love Field, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs (seasonal), Portland, Puerto Vallarta, San Diego, San Francisco, Seattle, Washington D.C. (IAD and DCA), Honolulu, Oahu (as of November 2, 2015) and Kahului, Maui (as of December 3, 2015).  The new Hawai'i markets will represent the 22nd and 23rd destinations served by the California-based airline.

The airline's broadcast quality b-roll and photos of the airline's unique aircraft cabins can be downloaded at:

About Virgin America: Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities — like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 — including being named both the "Best U.S. Airline" in Conde Nast Traveler Readers' Choice Awards for the past seven consecutive years and "Best Domestic Airline" in Travel + Leisure World's Best Awards for the past eight consecutive years. For more:

About Airbnb: Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

About GoPro, Inc.: GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time. For more information, visit or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn. GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

About ZOZI: ZOZI's mission is to provide best in class online booking software for activity businesses and inspire people to experience the world. For tour, activity and event businesses, ZOZI Advance® is the fastest growing online reservation, payment and customer management software used by thousands of businesses across nearly 90 countries. For people who crave new experiences, helps them discover and book thousands of activities and travel getaways, get the gear they need and find inspiring articles by ZOZI Gurus® and experts - 100% satisfaction guaranteed. 5 million people have used ZOZI to discover and book things to do around the globe, purchasing nearly half a billion dollars in activities. ZOZI headquarters are in San Francisco, with offices in Vancouver, Canada. Investors include Virgin Group founder Sir Richard Branson and Pritzker Vlock Ventures. Get Out There(TM) at and

* #Hawaiiscape Sweepstakes Official Rules: No purchase necessary. For official rules, see:

** #Hawaiiscape Elevate Offer Terms and Conditions: No purchase necessary to enter. Only one registration is required to participate in this offer. Offer is only valid for new and Elevate members who register between August 21, 2015 and September 30, 2015. Offer open only to U.S. residents 21 and older. Employees, officers and directors of Virgin America Inc., and their immediate family members and members of the same household, are not eligible. To qualify for this bonus point offer, registrants must a) be enrolled in Elevate prior to registering for the offer, b) correctly add their Elevate account number to their registration prior to entering. Any errors might result in disqualification from the offer. Each registrant will be given the equivalent of ONE entry. Each registrant will have the option to share their entry on LinkedIn, Facebook, or Twitter and will receive and extra entry per share.  The first 5,000 registrants will be awarded 250 bonus Elevate points.  Bonus Elevate points cannot be transferred between accounts and will only be deposited if the winning member has entered their Elevate membership number during registration.  Bonus Points will be posted to the member's account within 4-6 weeks after the sweepstakes has concluded. Bonus points earned in this offer do not qualify towards reaching Elevate Gold or Elevate Silver status. For complete Official Rules, including entry instructions and complete prize details, visit: Additional terms and conditions apply, as detailed at

1 2015 Preliminary Visitor Arrivals by Air, Department of Business, Economic Development and Tourism, State of Hawai'i 

Logo -


SOURCE Virgin America