Virgin America Names New Vice President Of Revenue Management

Kevin Ger Named to Lead Revenue Management Post for Award-Winning California-Based Airline

Dec 13, 2012, 13:30 ET from Virgin America

SAN FRANCISCO, Dec. 13, 2012 /PRNewswire/ -- Virgin America, the California-based airline that is reinventing flying, today announces the appointment of Kevin Ger as the Company's new Vice President of Revenue Management. Ger will play a leading role in steering Virgin America's revenue and pricing strategy. An airline industry veteran with more than twenty years of experience, Ger has served in revenue management and pricing strategy leadership roles for Jetstar Airways, Eos Airlines and Delta Air Lines.


"We are very pleased to welcome someone with Kevin's diverse experience from across the industry spectrum – with a perspective informed by time at start-ups, low-cost carriers and legacy airlines," said Virgin America's Senior Vice President of Planning and Sales John MacLeod. "His leadership in the revenue management area will be crucial as we navigate an increasingly competitive industry environment."

Ger's start date at San Francisco-based Virgin America is January 14, 2013.

Ger comes to Virgin America from Jetstar Airways in Melbourne, Australia, where for four years he was Vice President of Pricing and Revenue Management. At Jetstar, Ger had responsibility for pricing, revenue management and ancillary revenue for domestic and international networks in 16 countries during a period of rapid capacity growth at the carrier. 

Prior to joining Jetstar, Ger was Vice President of Revenue Management and Pricing for Eos Airlines. Before his time at Eos, Ger was a consultant for Sabre Consulting and GVision Consulting, and served in management roles at Delta Air Lines and American Airlines.

Ger holds a Bachelor of Science degree in aerospace engineering from University of Colorado and an MBA from New York University.  

About Virgin America:  Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. In just over five years flying, Virgin America was named "Best Domestic Airline" in the Condé Nast Traveler 2008, 2009, 2010, 2011 and 2012 'Readers' Choice' Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best' Awards. The airline's base of operations is San Francisco International Airport (SFO)'s sleek and sustainable new Terminal 2. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat. Virgin America offers Gogo™ WiFi on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ platform. For more:

SOURCE Virgin America