Virgin America's 'Fly Girls' Take Off

SAN FRANCISCO, Feb. 26 /PRNewswire/ -- Virgin America, the only California-based airline, tonight joins forces with The CW and Collins Avenue Productions to celebrate "Fly Girls," the new television docu-series that takes a 360-degree look at the airline's flight crew as they live their lives at 500 MPH.  The series will debut on The CW at 9:30pm on March 24, 2010.  In advance of the show's network debut, tonight the exclusive in-flight premiere of "Fly Girls" will take off onboard a Virgin America flight en route to Las Vegas, followed by a red carpet launch party for the show at Lagasse's Stadium at The Palazzo Las Vegas.  To celebrate the premiere with flyers, earlier this week Virgin America announced the Primetime Fare Sale.  

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"The idea behind Virgin America is to reinvent the experience of flying with beautifully designed mood-lit cabins, incredible guest service and a hip, sophisticated vibe that today's travelers are looking for," said Porter Gale, Vice President of Marketing at Virgin America.  "We're thrilled to work with The CW to show how our in-flight teammates are re-writing the script and bringing the style and fun back to flying."

Tonight, the "Fly Girls" cast will work VX Flight 6005 en route to Las Vegas, serving cocktails like "VeeVa La Fly Girls" by VeeV Acai Spirit while flyers get a sneak peek of the show's first episode on Red™, Virgin America's innovative touch-screen entertainment platform.  Upon touchdown, flight guests will be whisked to a star-studded launch party at the ultimate destination hotspot – The Palazzo Las Vegas.  Guests at the party, including over 100 Virgin America teammates, will enjoy specialty cocktails provided by Belvedere Vodka, Ambhar Tequila, TY KU and VeeV, served by Palazzo waiters decked out in flight gear.  Guests will also be able to cast their vote on who will be the most "talked about" Fly Girl via SMS texting screens at the event.  

"This show is about real women who happen to have landed on a very different career path.  It chronicles the places they go, the guests they meet and their lives together," said Kristen Vadas, Senior Vice President, Alternative Programming, The CW. "We're thrilled to be working with Virgin America to give our viewers a unique peek into their whirlwind life at 35,000 feet."

Fly Girls is from Collins Avenue Productions, with executive producers Jeff Collins ("Bridezilla 3, 4 & 5," "The Exterminators") and Colin Nash ("The Hills," "The City") and co-executive producers Larry Bond and Porter Gale.  For exclusive content from the show, including cast interviews, visit Virgin America's You Tube channel, Facebook page – or www.cwtv.com.

With constant flying and the need to transition from work to evening in a flash, the Fly Girls know how to travel effortlessly and in style.  Virgin America and Banana Republic have teamed up to offer flyers the chance to "Land The Look" from Banana Republic's spring collection (featuring travel-ready chino).  Winners will land the Ultimate Style Getaway and in-flight premiere guests will score a special gift – Banana Republic's classic aviator sunglasses.  Elevate members can now also earn free flights just by shopping-in-style at the Red Store, which features 150 retailers like Banana Republic.

Launched in August 2007, Virgin America is a domestic airline with low-fares, concierge-like guest service and stylish amenities that offer travelers the "Hollywood treatment."  In just two years flying, the airline and its 1500 teammates captured the "Best Domestic Airline" title in both Conde Nast Traveler's Readers Choice Awards and Travel + Leisure's World's Best Awards.  Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Orange County and Fort Lauderdale.  

EDITORS NOTE:  Virgin America is a U.S.-controlled, owned and operated airline.  It is a separate company from Virgin Atlantic.  Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

About Virgin America:  Headquartered in California, Virgin America is one of the fastest growing start-up U.S. airlines of all time. Virgin America's new aircraft offer mood-lit cabins, custom-designed leather seats and Red™ — the most advanced entertainment system in the skies.  Red offers 25 films, live TV, Google Maps, music videos, videogames and an on-demand menu that allows guests to order what they want, when they want it.  In May 2009, Virgin America became the first airline to offer in-flight WiFi on every flight. For more:  www.virginamerica.com

About The CW:  The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006.  The CW is America's fifth broadcast network and the only network targeting women 18-34.  The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday; a two-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 25 hours of programming a week over six days.  The network's primetime schedule includes such popular series as "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as the freshman hit "The Vampire Diaries" and "Melrose Place."

About The Palazzo Las Vegas: With over 3,000 expansive suites, luxury shopping and world-class dining and entertainment, the $1.9 billion, 50-story Palazzo Las Vegas, AAA® Five Diamond and Mobil Four-Star Award winner, literally takes luxury to new heights.  Highlighted by a flagship, 85,000-square-foot Barneys New York, The Shoppes at The Palazzo features more than 60 luxury boutiques.  In addition, 20 remarkable stores and luxury brands made their Las Vegas debuts at The Palazzo, including Chloe, Tory Burch, Christian Louboutin, Diane von Furstenberg , Van Cleef & Arpels, Catherine Malandrino, Anya Hindmarch, and Michael Kors.  Additionally, The Palazzo offers a variety of cuisines from a collection of award-winning chefs such as CarneVino by Mario Batali, CUT by Wolfgang Puck, Table 10 by Emeril Lagasse and Restaurant Charlie by Charlie Trotter. Other one-of-a-kind offerings include, Tony Award winning Broadway musical, JERSEY BOYS, the chic dining and nightlife LAVO, the world's largest Canyon Ranch SpaClub, and the ultimate sports bar, sportsbook and restaurant on the Strip:  Lagasse's Stadium.  For more information, please visit The Palazzo website at www.palazzolasvegas.com and follow on twitter @palazzolasvegas.

SOURCE Virgin America