Viridity Software Appoints Steve Keilen Vice President of Marketing

Industry Veteran's Vast Experience Will Further Efforts to Deliver Software That Enables Organizations to Control Energy Costs and Optimize Resources, While Intelligently Planning For Future Data Center Growth

Jan 27, 2010, 09:15 ET from Viridity Software

BURLINGTON, Mass., Jan. 27 /PRNewswire/ -- Viridity Software, an innovator in data center energy management and optimization solutions, today announced that it has appointed industry veteran Steve Keilen Vice President of Marketing.  In this newly created position, he will be responsible for the company's global marketing efforts, including product management, product marketing and marketing/corporate communications, as well as building the inside sales function.

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"This is an incredibly exciting time to be joining the company.  The focus on data center optimization, energy management, green IT and sustainability has never been greater; and analysts report that demand for solutions to manage these initiatives is growing exponentially," said Keilen.  "I look forward to joining the efforts of Viridity's highly experienced and fervently dedicated management team in pioneering and bringing to market advanced software technology that will allow a true paradigm shift in these areas."

"We are delighted to have Steve join the executive management team at such a critical juncture in the company's development, as we continue to engineer and ultimately deliver software solutions that enable organizations to control energy costs and optimize resources, while intelligently planning for future data center growth," said Mike Rowan, Founder and CTO of Viridity Software.  "For the first time, businesses will be fully equipped to make both the right business and environmental decisions.  Of course, those that deliver 'firsts' to the industry require a unique and sophisticated skill set.  Steve's vast experience across all facets of sales and marketing will be a tremendous asset and complement to our team."

Prior to joining Viridity, Steve Keilen served as Vice President of Marketing and Inside Sales at Marathon Technologies, an award-winning provider of fault-tolerant, high availability software for physical and virtual servers.  In this position, Keilen was responsible for marketing, inside sales, and product management/marketing strategy; including a complete re-branding of the company and its products, the creation of a comprehensive global marketing plan, the inside sales go-to-market and channel development strategy, as well as direction of the strategic product roadmap. These efforts resulted in growing the company's customer base from 400 to over 2,500.  Prior to Marathon Technologies, Keilen held the position of Vice President of Industry and Field Marketing at Stratus Technologies, a market leader in fault-tolerant, high availability hardware, software and services.  During his tenure, he was responsible for strategic sales and marketing programs that generated an average of 128% year-over-year growth and over $22 million in annual revenue.  Prior to Stratus, he held senior sales and marketing positions in the U.S. and abroad with Interactive Silicon, Forgent Networks, Compaq Computer and Hewlett-Packard.  Keilen holds a Bachelor of Science in Industrial Engineering from Michigan State University.

About Viridity Software

Based in Burlington, MA, Viridity Software is an innovator in data center energy management and optimization solutions.  Its software-only, agent-less approach offers customers a cross functional methodology for understanding the connection between physical infrastructure, IT equipment, and applications.  Once these connections are fully understood, actionable strategies are provided that enable customers to run more efficient, less expensive, highly optimized, eco-friendly datacenters.  For further information, please visit:, call: 781-425-2060 or email:  

© 2010 Viridity Software, Inc.  Viridity is a trademark of Viridity Software, Inc.  All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.

SOURCE Viridity Software