Viridity Software Named Finalist for Red Herring 100 North America 2010 Award

Recognized for Data Center Energy Resource Management (ERM) Software Innovation

Mike Rowan, Co-Founder and CTO, to Join "Clean Tech: Investors Find Refuge in Sun" Panel Discussion

Jun 21, 2010, 11:43 ET from Viridity Software

BURLINGTON, Mass., June 21 /PRNewswire/ -- Viridity Software, the leader in data center energy resource management (ERM) solutions, today announced that is has been named a finalist for the Red Herring 100 North America Award.  The award, which recognizes 100 of the region's most promising private ventures, will be presented on June 24 at the Red Herring North America 2010 conference taking place June 22-24, 2010 in San Diego, CA.  

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Mike Rowan, Founder and CTO of Viridity Software, has also been honored with an invitation to present at the conference.  His talk will reveal why until now, it has been nearly impossible to effectively manage data center power and cooling resources due to the cost, complexity and inaccuracy of the available tools.  He will then go on to introduce Viridity's EnergyCenter™ software and explain how it enables customers to efficiently and cost effectively manage data center power availability, reduce the risk of power outages, discover and maximize additional hidden power, cooling and space capacity, as well as meet corporate social responsibility (CSR) and sustainability (i.e., "green") business goals.  

"Viridity Software is deeply honored to be named a finalist for an award that is recognized the world over as a trusted listing of young companies that are poised to enjoy tremendous success, as well as make important contributions to the region," said Rowan.  "We are likewise delighted and sincerely appreciate the opportunity to present to and meet with the business leaders, visionaries and likeminded entrepreneurs attending the conference."

"Indeed, being recognized by Red Herring, whose award-winning journalists and research specialists are known the world over as intelligent, trustworthy, and also quite skeptical, is no small accomplishment," said Bob Steinkrauss, President and CEO of Viridity Software.  "We offer our heartfelt thanks to Red Herring, and wish our fellow finalists congratulations and best of luck."

"Red Herring's editorial team analyzed hundreds of cutting edge companies and technologies to select those who they believed are positioned to grow at an explosive rate and make a significant contribution to furthering North America's position as a formidable player in the global marketplace," said Alex Vieux, Chairman, Red Herring 100 North America 2010.  "Viridity stood out amongst its peers as a company that is addressing one of the business world's foremost challenges -- data center energy resource management -- in a highly effective and innovative fashion.  We look forward to welcoming them, as well as the other finalists, and learning even more during this year's Red Herring 100 North America conference."

Mike Rowan will also be joining the "Clean Tech: Investors Find Refuge in Sun" panel discussion taking place on June 23 at 5:30 p.m.  The discussion will highlight what is keeping clean tech such a hot market segment, as well as future clean tech trends -- the sectors and regions to watch.

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.  For more information, please visit:

About Viridity Software

Based in Burlington, MA, Viridity Software is the leader in energy resource management (ERM) solutions that enable data center smart grids.  Its EnergyCenter™ data center energy monitoring, measurement and management software provides customers with a cross functional solution for understanding the connection between physical infrastructure, IT equipment and applications.  Once these connections are fully understood, actionable strategies are provided so that customers can run more efficient, less expensive, highly optimized, eco-friendly, sustainable data centers.  For further information, please visit:, call: 781-425-2060, or email:

© 2010 Viridity Software, Inc.  Viridity Software and EnergyCenter are trademarks of Viridity Software, Inc.  All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.

SOURCE Viridity Software