Viridity Software Names Robert Steinkrauss President and CEO

Two-Time Ernst and Young Entrepreneur of the Year Finalist Brings Extensive Expertise and Highly Successfully Track Record to New Position; Momentum Builds as Viridity Continues To Build Leadership Position in Energy Resource Management

Jun 14, 2010, 09:15 ET from Viridity Software

BURLINGTON, Mass., June 14 /PRNewswire/ -- Viridity Software, the leader in data center energy resource management (ERM) solutions, today announced that it has named Robert Steinkrauss to the position of President and Chief Executive Officer (CEO).  With extensive chief executive leadership expertise, Steinkrauss brings to Viridity a vast depth and breadth of experience in leading early-to-mid stage companies to success – including dramatic organic growth, acquisition and IPO.  

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"Viridity Software presents an extraordinary opportunity to join a company with a foundation of strength in a nascent market on the verge of rapid growth," said Steinkrauss.  "Now, more than ever, data center professionals cite power and energy management as their number-one operational issue.  Viridity's EnergyCenter software delivers the industry's most efficient, cost effective and accurate solution for reducing data center energy consumption. Moreover, EnergyCenter enables business organizations to better manage power availability and minimize the risk of power outages, as well as discover additional hidden power, cooling and space capacity.  From a purely business perspective, EnergyCenter enables customers to protect and optimize their business, while enjoying dramatic capital and operational cost savings."

"We are very fortunate to have an industry luminary of Bob's caliber join the Viridity Software team," said Mike Rowan, Co-Founder and CTO of Viridity Software.  "His unwavering customer focus, operational expertise and well-established industry relationships will provide Viridity with unsurpassed competitive advantage and undoubtedly prove a tremendous boon for the company, including its investors, customers and other key stakeholders."

"Bob brings strong leadership to Viridity's top-notch management team," said Dave Lemont, Chairman of the Board, Viridity Software.  "With the combination of his proven track record, the market opportunity and Viridity's unique approach, the company is now poised for extraordinary success with Bob at the helm."

Prior to joining Viridity Software, Robert Steinkrauss was President and CEO of Chosen Security, Inc., a leading specialist in identity verification and security services, where he merged the company with PGP Corporation which was recently acquired by Symantec. He also served as President and CEO of Ingrian Networks, the market leader of enterprise data protection and privacy solutions (acquired by SafeNet).   In addition, he was President and CEO of Xedia Corporation, where he oversaw the company's revenue growth from zero to $21 million over two years and sold the company to Lucent for $246 million.  Steinkrauss also served as Chairman and CEO of Raptor Systems, during which time he took the company public and boosted revenue 273% year over year.  Raptor Systems was sold to Axent Technologies in 1998 for $240 million.  Steinkrauss is a two time Ernst and Young Entrepreneur of the Year Finalist (in 2007, in Northern California for Ingrian Networks; and in 1997 in New England for Raptor Systems).  Steinkrauss received a B.S. in accounting from Boston College, graduating magna cum laude.  

A Foundation of Strength

Recognized in the media as "One of the 10 Start-ups to Watch in 2010" and one of the "10 Hot Tools for the Next Generation Data Center," as well as being hailed by expert analysts and consultants across the industry, Viridity's EnergyCenter energy resource management (ERM) software's provides a unique methodology focused around tracing energy consumption through the application and IT equipment layer, performing a thorough analysis of the findings, and then generating in-depth actionable reports that includes comprehensive visual modeling.  For the first time, data center and facilities management can balance power, cooling, and utilization in order to save money, enhance service levels, and dramatically extend the life of the data center and its assets.  

Steinkrauss joins a strong executive management team made up of Mike Rowan, Co-Founder and CTO; Chris Rocca, Co-Founder and Vice President of Engineering, Steve Keilen, Vice President of Marketing and Inside Sales, and Mike Anthony, Co-Founder and Chief Architect.  

About Viridity Software

Based in Burlington, MA, Viridity Software is the leader in energy resource management (ERM) solutions that enable data center smart grids.  Its EnergyCenter™ data center energy monitoring, measurement and management software provides customers with a cross functional solution for understanding the connection between physical infrastructure, IT equipment and applications.  Once these connections are fully understood, actionable strategies are provided so that customers can run more efficient, less expensive, highly optimized, eco-friendly, sustainable data centers.  For further information, please visit:, call: 781-425-2060, or email:

© 2010 Viridity Software, Inc.  Viridity Software and EnergyCenter are trademarks of Viridity Software, Inc.  All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.

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