LOS ANGELES, June 7, 2012 /PRNewswire/ -- ViSalus, the number one challenge marketing company with its Body by Vi™ 90-Day Challenge, today announced the appointment of Paul Noack as its President. Noack is responsible for developing and managing international markets, operating the global supply chain, and enhancing the customer experience. Noack reports directly to Ryan Blair, Co-Founder and Chief Executive Officer.
"Paul has a successful track record in managing and growing billion dollar consumer oriented companies. Last year, as a consultant, he worked closely with the Founders and the board, proving himself instrumental to developing strategies for global expansion," stated Blair. "Paul is also focused on fortifying infrastructure and continuing to develop growth strategies. We are proud to have him as a member of our executive management team."
A seasoned and recognized business builder, Noack offers more than 25 years' experience in executive management, strategy, operations, and finance. Career highlights include launching Herbalife China as Managing Director Asia Pacific, more than a decade at The Walt Disney Company and managing a private equity fund.
At Herbalife, Noack was instrumental in taking the company public and, as Chief Strategic Officer, he developed strategies that laid the foundation for the company's global growth. As a member of the management team at Disney, he restructured the music division, helped launch the Disney Sports division (NHL's Mighty Ducks of Anaheim), developed high value consumer products strategies and was part of the Film and Television Management team that rebuilt animation. After Disney, Noack became Senior Managing Director of Knightsbridge Holdings, a private equity fund focused on entertainment, e-commerce and emerging technologies.
"ViSalus is one of the fastest growing companies in the fight against worldwide obesity and is poised to be the market leader in wellness and nutrition," stated Noack. "I look forward to working with the Promoters, Founders, and management team to deliver an excellent customer experience and advance The Body by Vi Challenge around the world."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the wildly successful Body by Vi™ Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. Simple, Affordable, Rewarding & Fun—the Body by Vi Challenge is the fastest growing health and fitness Challenge in North America today. ViSalus™ is majority-owned by Blyth, Inc. (NYSE:BTH).