ViSalus Promoters on Hand to Help Huntington, West Virginia Food Bank Give Out Unprecedented Number of Nutra-Cookies
LOS ANGELES, Sept. 24, 2012 /PRNewswire-USNewswire/ -- ViSalus™, known for its mission of helping people transform their health and fitness through the Body By Vi™ 90-Day Challenge, has donated $1.2 million worth of its all natural "mini-meal" Nutra-Cookies™ to the Huntington Area Food Bank (HAFB) located in West Virginia. The unprecedented donation will help HAFB serve approximately 96,000 food insecure individuals in 12 counties of southern West Virginia, four counties of northeastern Kentucky and Lawrence County, Ohio.
"ViSalus is committed to health and wellness. That includes ensuring that families have access to healthy and nutritious food regardless of their circumstances. We know when food is scarce, healthy choices become limited," said Ryan Blair, ViSalus co-founder and chief executive officer. "It is our privilege to partner with organizations such as the Huntington Area Food Bank, to help them provide healthy alternative snacks to those who need it the most."
Last year, HAFB distributed six million pounds of food, water and cleaning supplies to its region. With the help of ViSalus, HAFB will be providing individuals with 420,000 individually wrapped Nutra-Cookies which provide a healthy, convenient on-the-go snack. Each Nutra-Cookie contains nine grams of protein, a full serving of fiber, calcium and fruit and vegetable nutrients and come in three flavors: Chocolate Chip, Peanut Butter and Oatmeal Raisin.
The city of Huntington, W.Va., is statistically one of the unhealthiest cities in the United States. As a consequence of Huntington's high rates of obesity, diabetes and coronary heart disease, the city was chosen by celebrity chef and restaurateur, Jamie Oliver, to be the location of the first season of his television series, Jamie Oliver's Food Revolution. Oliver was instrumental in revolutionizing the way Huntington residents consumed food, raising awareness and individual responsibility and resuscitating dying food culture.
"We have been working with ViSalus for more than a year now," said Scott Frasure, director of development at Huntington Area Food Bank. "We received donations from the company in March when the tornadoes ripped through Kentucky and in July after the derecho weather system came through our area. Hunger Action Month is an opportunity to make a tremendous impact in the community and speak out against hunger. ViSalus recognizes this, and we are pleased to be working with the company."
About The Huntington Area Food Bank
The Huntington Area Food Bank is a 501 (c) 3 non-profit organization affiliated with Feeding America, the largest hunger relief agency in the United States. The organization distributes USDA commodities through the TEFAP program which is managed by the USDA. The emergency food assistance program is designed to alleviate hunger amongst low income individuals and to service areas damaged by natural disasters.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the Body by VI ™ Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH).
Contact: Kasandra Carr, Zeno Group
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