ViSalus' Third Annual Model Search Goes Global

Vi Model Winners to Receive Exclusive Modeling Contract and be Featured on Cover of The Challenge Magazine 2014

Oct 09, 2013, 17:35 ET from ViSalus

LOS ANGELES, Oct. 9, 2013 /PRNewswire/ -- ViSalus, Inc., the #1 90-day weight-loss and fitness challenge platform in North America, is searching for their 2014 Vi Models. Winners will be featured on the cover of The Challenge Magazine and earn a coveted one-year modeling contract and photo shoot.


Last year, thousands of hopeful Vi Model contestants entered the nationwide contest, which searched for individuals who achieved maximum results from the Body by Vi Challenge. People tuned in throughout North America as the Vi Model Competition aired live at the WBFF World Championship in Toronto where the 2013 North America Vi Model Winners, Mia St-Aubin and Alfonso Jones, were announced.

"Gracing the cover of The Challenge Magazine and becoming the Vi Model has literally changed the direction and pace of my entire life," said Mia St-Aubin, 2013 Vi Model winner. "As soon as the magazine came out, I felt like I had become a celebrity overnight."

This year, ViSalus takes the competition global with a total of eight winners gracing the covers of four international editions of The Challenge Magazine, spanning North America and Europe. Winners will be announced live on stage at the Company's National Success Training event in Atlanta, November 15-17, 2013.

"We're extremely fortunate to have a fun, passionate and connected community online that cares deeply about our brand," said Blake Mallen, Founder and Chief Marketing Officer of ViSalus.  " So it only makes sense that the face of our Challenge Magazine is not only someone from our community, but selected by our community." 

The Vi Model search begins October 14. ViSalus Promoters and Customers can enter online at where anyone can vote. The prize package includes cover and spread in popular health and fitness magazine, The Challenge; a modeling contract with top fitness agency, Silver Model Management; and photo shoot with acclaimed America's Next Top Model photographer, Mike Ruiz.

For more information on the Body by Vi Challenge or National Success Training event in Atlanta, visit

About ViSalus
ViSalus is a healthy lifestyle company that is dedicated to Taking Weight Off The World. One person at a time. 10 lbs. at a time.  Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in the United Kingdom under the Vi brand through the Body by Vi Challenge. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about the company visit and follow the Vi-Community on Facebook and Twitter.

Media Contact Fred Heim