Visible Measures Announces Certified Publisher Program for Video

Program enables publishers and advertisers to use the same MRC-accredited metrics to measure video campaign performance

Nov 13, 2012, 07:00 ET from Visible Measures

BOSTON, Nov. 13, 2012 /PRNewswire/ -- Visible Measures, the innovation platform for video, today announced its Certified Publisher Program (CPP), an initiative that enables publishers to report Visible Measures' Media Rating Council (MRC) accredited video metrics, like views and engagement, across both content and advertisements to advertisers and their respective media agencies. The program is in response to a growing advertiser need for consistent and transparent metrics for video campaign performance. Certified Visible Measures publishers meet this advertiser need and, as a result, are preferred by advertisers for more video campaign buys. Free to join, publishers can apply for the Certified Publisher Program here:

"One of the biggest barriers to increased media spend in online video is often cited as the lack of consistent measurement. Traditionally, different publishers participating in the same advertising campaign self-report different video campaign performance metrics to the advertiser. With the dramatic growth in digital video advertising and the trend where marketers are increasingly producing long-form video content -- which is often publisher-delivered and not ad-served -- it has become more fundamental to ensure that IAB guidelines, such as what constitutes a video view, are applied across all parties," said Visible Measures founder and CEO Brian Shin. "The Certified Publisher Program helps advertising agency buying teams save significant time because they no longer have to normalize different sets of metrics from their respective publishing partners. The standardization of performance metrics across the digital video ecosystem acts as a foundational complement to the various qualitative measurement services, such as Nielsen and comScore, that focus on audience demography."

"It's vital to be able to track video campaign performance across multiple sites, networks, and, ultimately, the entire web," said Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group. "The Visible Measures Certified Publisher Program helps us ensure that publishers who are on our video campaign buys can provide us with consistent, third-party performance measurement. It also allows us to measure the campaign's complete performance online on an apples-to-apples basis."

Certified Visible Measures publishers are preferred by advertisers because they can deliver consistent MRC-accredited video metrics like views and engagement. Advertisers know that certified publishers have met Visible Measures' standards for video campaign performance measurement and video ad serving technology, allowing them to track short-form in-stream video ads in addition to long-form video content -- designed for engagement -- across multiple publishers simultaneously with consistent metrics.

Major industry publishers and networks including BuzzFeed, College Humor, Conde Nast, Evolve, Grab Media, Hearst Digital, NBCU iVillage, RadiumOne, Rodale, TimeOutNY, Yume, and many others have already enrolled in CPP.

Immediately available worldwide and free for publishers, the Visible Measures Certified Publisher Program enables video publishers to report consistent MRC-accredited metrics for their advertiser and agency clients. Publishers interested in joining the Certified Publisher Program can apply here:

About Visible Measures

Visible Measures is the innovation platform for video. Leveraging its patented, proprietary video analytics technology, the company has developed the largest video data footprint in the world. Visible Measures uses this unprecedented video dataset to power its choice-based video ad network, Viewable Media, which delivers video ads as content while optimizing earned viewership for Fortune 500 brands and agencies. Premium publishers use VidWorks, Visible Measures' revolutionary choice-based video promotion technology, to generate significant new revenue streams. Visible Measures has invented a number of digital video metrics for the advertising industry, including the world's first accredited viewership and earned media metrics, which fuel top video charts for Advertising Age, the Wall Street Journal, Variety, Autoweek, iMedia, and others. To learn more about Visible Measures and its innovation platform for video, please visit


Visible Measures
Matt Fiorentino


SOURCE Visible Measures