Visionworks® Attributes Explosive Growth to Focus on Value, Quality & Convenience

PITTSBURGH, Sept. 15 /PRNewswire/ -- Visionworks, Western PA's fastest growing optical retailer, is expanding to provide high quality eye care services to even more local residents.  The company will open new locations at Butler Crossing and the Waterfront in Homestead on Wednesday, September 29 and Friday, October 1, respectively.

One of the nation's leading providers of eye care services, Visionworks also has locations in Cranberry Commons Mall, The Mall at Robinson, South Hills Village, Monroeville Mall, South Hills Four Seasons and Ross Park Mall.  Plans are also underway for additional Visionworks locations in Monaca's Township Marketplace and Trinity Point in Washington, PA.

"Since we opened Pittsburgh's first Visionworks location in February, folks around here have learned they can count on Visionworks for low-cost and high-quality frames, lenses, contact lenses and sunglasses – plus the leading technology in vision correction," said John DiIanni, Regional Vice President. "And because we have a state-of-the-art processing laboratory on site, we can provide one-hour service on most prescriptions."

The new Visionworks stores will feature:

• Exclusive brands developed to provide Visionworks customers with fashionable designer styling and impeccable quality at a fraction of the price
• Best-selling designer brand frames including Bebe, GUESS, Nine West, Gant, Liz Claiborne, Candies, Rampage, Armani Exchange and Michael Kors
• The region's largest selection of durable kids' frames and a huge selection of impact- and scratch-resistant lenses
• A broad range of contact lenses and related products from leading manufacturers
• Convenient hours with stores open seven days a week including evenings
• In-store licensed Doctors of Optometry (no appointment necessary) who provide comprehensive eye exams and contact lens evaluations and fittings
• Acceptance of most vision insurance plans
• A 30-day money back satisfaction guarantee

"At Visionworks, we're committed to providing the most complete assortment at the best value.  That's why Visionworks is a perfect fit for value-seeking residents across western Pennsylvania," said John DiIanni, Regional Vice President.  "We want patients to leave our stores feeling confident they got the correct frame and lenses, all at the right price."

Because of strong consumer affinity for Visionworks, the company plans to continue its expansion in the Keystone State.  Additional locations are likely to be added in western and central PA in 2011.  Those new locations mean new jobs for the community -- each location is expected to employ 12 – 14 local residents.  

For more information about Visionworks, including new store locations, visit www.visionworkseyewear.com or become a fan on Facebook.

Visionworks is a subsidiary of Eye Care Centers of America, Inc., a leading provider of eye care services with more than 430 optical retails stores in 35 states.  Eye Care Center of America, Inc. is a wholly owned subsidiary of HVHC, Inc., a Highmark company.

For more information about Eye Care Centers of America visit www.ecca.com http://www.ecca.com.

SOURCE Visionworks