Visionworks(R) Brings Value, Selection to Western PA

PITTSBURGH, March 2 /PRNewswire/ -- One of the nation's leading providers of eye care services has aggressively entered the Pittsburgh market with eight locations across Western PA. Visionworks is a full-service optical retail center that features several thousand private label and designer frames along with contact lenses at value prices.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/visionworks/42676/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100302/MM61860 )

Visionworks stores can be found at:

• Cranberry Commons Mall (Opened February 5)

• The Mall At Robinson (Opened February 12)

• Monroeville Mall (Opened February 26)

• South Hills Village (Opened February 26)

• Southland Four Seasons (Opening April 15)

• Ross Park Mall (Opening April 15)

• Waterfront Towne Center (Opening September, 2010)

• TBD site in Greensburg (Opening TBD)

"Visionworks is a perfect fit for value-seeking Pittsburghers because we're committed to providing the most complete assortment at the best value," said John DiIanni, Regional Vice President.  "We want patients to leave our stores feeling confident that they got the correct frame and lenses, all at the right price."

With more than 130 locations in the United States, Visionworks offers high-quality designer and exclusive brand frames, lenses, contact lenses, accessories, sunglasses, plus the leading technology in vision correction at competitive prices. And because most Visionworks stores also feature state-of-the-art processing laboratories on site, they provide one-hour service on most prescriptions.

Within the eyewear industry, Visionworks is recognized to have one of the largest selections of eyeglasses for young people.  The company's line-up of kid-friendly styles features durable materials and impact- and scratch-resistant lenses.

Each Visionworks store in the greater Pittsburgh area will feature:

• Exclusive brands developed to provide Visionworks customers with fashionable designer styling and impeccable quality at a fraction of the price

• Best-selling designer brand frames including Bebe, GUESS, Nine West, Gant, Liz Claiborne, Candies, Rampage, Armani Exchange and Michael Kors.

• The region's largest selection of durable kids' frames and a huge selection of impact- and scratch-resistant lenses

• A broad range of contact lenses and related products from leading manufacturers

• Convenient hours with stores open seven days a week including evenings

• In-store licensed Doctors of Optometry (no appointment necessary) who provide comprehensive eye exams and contact lens evaluations and fittings

• Acceptance of most vision insurance plans

• A 30-day money back satisfaction guarantee

Visionworks will spearhead its introduction to the region with a full complement of advertising and publicity activities. The company also plans significant community outreach efforts with popular local destinations and other philanthropic efforts to benefit needy Pittsburghers.  And because each location is expected to employ 12-14 local residents, Visionworks' entry into the marketplace will create more than 100 new jobs in western PA.  

For more information about Visionworks, including new store locations, value offers and career opportunities, visit www.visionworkseyewear.com or become a fan on Facebook.

Visionworks is a subsidiary of Eye Care Centers of America, Inc., a leading provider of eye care services with more than 430 optical retails stores in 35 states.  Eye Care Centers of America, Inc. is a wholly owned subsidiary of HVHC, Inc., a Highmark company. For more information about Eye Care Centers of America visit www.ecca.com.

SOURCE Visionworks