BASTROP, Texas, Jan. 29, 2019 /PRNewswire/ -- Visit Bastrop, the official tourism marketing organization for the City of Bastrop, today announced its rebranding effective immediately.
Visit Bastrop debuted a new logo, tagline and branding campaign to reflect the destination's core values and unique experiences it offers. The concept was developed by Augustine, Visit Bastrop's agency of record and focuses on Bastrop's charm, hospitality, historic heritage and spirited adventures. The new Visit Bastrop tagline "Welcome To It All" speaks of the brand's promise of treating visitors like family and providing them with opportunities to create unforgettable memories.
"Our local community members have a deep appreciation and pride for Bastrop and we look forward to welcoming visitors to experience it for themselves," said Susan Smith, president of Visit Bastrop. "Visit Bastrop's new logo, tagline and branding is everything locals love about our town – the laid-back environment, bustling art scene, profound history, quaint restaurants and breathtaking nature with an abundance of outdoor activities. Whether visitors are looking for a fun vacation or the perfect spot for a business meeting, Bastrop has it all."
The new logo was designed to be fluid with 10 different images of iconic Bastrop landmarks and experiences, placed behind the text. To keep the logo authentic to the city, Augustine issued a Request for Proposal and selected local illustrator Katie Allcorn to create images of the Old Iron Bridge, downtown Bastrop and of other outdoor, culinary and entertainment experiences.
The new branding and logo originated after consumer research found unknown destinations with coveted small-town charm have been among the fastest-growing trends in tourism. Travelers are drawn to more off-the-beaten path destinations that mix outdoor adventures with the comforts of home, exactly what Bastrop delivers to its visitors.
ABOUT VISIT BASTROP
Visit Bastrop is the official tourism marketing destination for the City of Bastrop, an original Texas town with a fresh approach to life. Visit Bastrop strives to promote its special brand of Texas hospitality, diverse lodging properties and provide tourists and business travelers with helpful resources. Bastrop is home to a bustling art scene, vibrant nightlife, quaint restaurants offering homecooked meals and breathtaking nature with abundant outdoor activities. From the moment visitors cross the iconic Old Iron Bridge and step foot on its charming downtown streets, they feel welcomed - Welcome To It All. To learn more about accommodations, dining and things to do in Bastrop go to visitbastrop.com or call 512.332.8990.
SOURCE Visit Bastrop