Vitafusion® Says "Aging? Love It." with Launch of Vital NMN™ Gummies

Major TikTok-first campaign brings one of wellness's most talked-about ingredients to a new generation while helping fuel the next era of growth for Vitafusion^®

BOHEMIA, N.Y., Sept. 15, 2026 /PRNewswire/ -- Getting older? Vitafusion^® is here for it.

Vitafusion^® is bringing a positive new perspective to healthy aging with the launch of Vital NMN™ Gummies, a Tropical Glow-flavored gummy designed to support healthy aging, cellular health and vitality.* The launch introduces the brand's new "Aging? Love It." campaign, an invitation to embrace where you are, feel good about where you're going and support your body along the way.

More than a new product introduction, Vital NMN™ Gummies represent a major brand-building initiative for Vitafusion^®. Supported by a bold TikTok-first campaign, the launch is designed to attract new consumers, create excitement and conversation, and position Vitafusion^® at the forefront of emerging wellness trends. As the brand's first major innovation since joining the Piping Rock Health Products family, Vital NMN™ Gummies offer an exciting first look at what's next for Vitafusion^®: breakthrough innovation, culturally relevant marketing and a renewed commitment to accelerating the brand's growth.

"This is much bigger than the launch of one new product. Vital NMN™ represents how we are reinvigorating Vitafusion^® by moving quickly into emerging wellness spaces, recruiting new consumers, and showing up boldly on the platforms shaping culture," said Kimberly Vigliante, Senior Vice President of Sales & Marketing at Piping Rock Health Products. "With a major TikTok-first launch, we are creating discovery, conversation, and demand around both the product and the brand. This is exactly the kind of innovation and marketing investment that will make Vitafusion^® one of the most relevant and talked-about brands in wellness."

"With 'Aging? Love It.,' we're flipping the conversation around healthy aging," said Tina Dobush, Vice President of Marketing & Communications at Vitafusion^®. "It's not about turning back the clock or believing the best years are behind you. It's about embracing where you are, supporting where you're going, and making wellness something you can genuinely enjoy along the way. That's Vitafusion^®: Bold Flavor. Expert Nutrition."

The TikTok-first launch is designed to introduce NMN to a new generation of wellness consumers where discovery and conversation are happening every day. Through creators, engaging content and a high-energy social campaign, "Aging? Love It." brings healthy aging to life in a way that feels positive, relevant, and distinctly Vitafusion^®.*

NMN, precursor to NAD+, is found in nearly every cell of the body and plays an important role in cellular energy production.* As NAD+ levels naturally decline with age, NMN has emerged as one of the ingredients driving increased consumer interest in healthy aging.*

Skip the capsule. Grab the gummies. While most NMN products come in capsule form, Vitafusion^® is delivering this trending ingredient in a bold Tropical Glow-flavored gummy consumers will actually look forward to taking. Vital NMN™ Gummies provide 300 mg of Vital NMN™ Bioactive Nucleotide per day and support NAD+ levels, cellular health, vitality and repair, energy, and metabolism.*

For consumers already building a daily wellness routine, Vital NMN™ Gummies can also complement Vitafusion^® Women's Multi, Men's Multi, or MultiVites, making it easy to add targeted healthy-aging support to an everyday nutritional foundation.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Vitafusion^®
Vitafusion^® believes good habits are hard to keep, but delicious ones aren't. The brand has spent over a decade building gummy vitamins around a simple idea: when your daily wellness routine tastes this good, it's easy to put on repeat. From multivitamins and calcium to magnesium and melatonin, every Vitafusion^® gummy fuses delicious flavors with nutrition backed by more than 50 years of industry expertise, bringing Bold Flavor and Expert Nutrition to millions of daily routines.

Vitafusion^® is part of the Piping Rock Health Products Inc. family of brands, a manufacturer and marketer of vitamins, supplements and wellness products headquartered in Bohemia, New York. For more information, visit Vitafusion^®.com.

Press Contact
Nicholas Senande
Director of Marketing
Vitafusion^® / Piping Rock Health Products Inc.
[email protected]
(631) 778-8199

SOURCE Piping Rock Health Products, LLC