NEW YORK, April 9, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Vitals (www.vitals.com), the leading online physician review and ratings resource, for its expertise in consumer brand communications. MWW Group will help develop deeper consumer understanding of Vitals and its unparalleled patient-sourced reviews and physician data.
More than 100 million patients each year visit the Vitals website to find physicians, manage their health care information, and prepare for medical visits. MWW Group has a proven track record of representing health and wellness resources and brands, including Healthways, Medco, Nutrisystem and Verisk Health, among others.
"Navigating the complex sphere of information on physicians, their practices and insurance requirements can be overwhelming for most patients," said Michael W. Kempner, president and CEO of MWW Group. "Vitals is an invaluable resource for consumers, and MWW is committed to ensuring that patients coast-to-coast understand its benefits."
"People research their plumber but not their doctor. As the healthcare landscape changes rapidly, patients need to arm themselves with reliable, accessible information in order to find the quality medical care they deserve," said Mitch Rothschild, CEO of Vitals. "Vitals has experienced tremendous growth as patients seek to make more informed decisions about their healthcare providers. Our partnership with MWW is aimed at making sure Americans can easily find the information they need to make informed choices about their doctors."
The account will be led by MWW Group's consumer lifestyle and Dialogue Digital teams out of the agency's New York City office.
Vitals empowers consumers with the tools and services they need to take charge of their health. Vitals is the only website dedicated to helping patients find doctors that meet their needs, request appointments and prepare for their visit with condition-specific Patient Guides. Used by over 9 million people each month, Vitals makes it easy for patients to find the right quality medical care.
About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."
SOURCE MWW Group