Vitamin Angels Launches National "Give Childhood" Campaign To Help Save More Children From The Effects Of Undernutrition

"Give Childhood" Aims to Raise Awareness for the Problem of Undernutrition and the Simple Cost-Effective Way Americans Can Help

Dec 04, 2013, 12:10 ET from Vitamin Angels

SANTA BARBARA, Calif., Dec. 4, 2013 /PRNewswire/ -- Smiling with glee at the tickle of a toe, flying paper airplanes in the wind and jumping rope in the schoolyard are all signs of a happy and healthy childhood. Vitamin Angels believes every boy and girl deserves the chance to have a healthy childhood and it's that belief that has inspired the global nonprofit to launch the "Give Childhood" campaign.


Vitamin Angels' "Give Childhood" campaign aims to raise awareness for the problem of undernutrition, a problem that is attributed to 45 percent of all childhood deaths worldwide, according to the World Health Organization (WHO). Now through Dec. 31, 2013, Vitamin Angels is encouraging consumers to make a donation at that will help deliver essential vitamins and minerals to at-risk children in need, and in turn "Give Childhood."

"The children we reach are at serious risk and desperately need your help," said Howard Schiffer, president and founder of Vitamin Angels. "With your help, we will reach 40 million children around the world with lifesaving vitamins and minerals in 2014."

For millions of children worldwide, the chance to be a child is compromised by a lack of essential vitamins and minerals. Instead of seizing opportunities, they are fighting diseases they may not survive. Vitamin supplementation is a simple and cost-effective way to give childhood back to at-risk children. According to Vitamin Angels, 25 cents allows the organization to give one child the vitamin A he or she needs for an entire year.

The "Give Childhood" campaign launched yesterday on #GivingTuesday. To give the gift of childhood this holiday season and to learn more about Vitamin Angels and the "Give Childhood" campaign, visit

About Vitamin Angels
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. In 2013, Vitamin Angels is working to reach 30 million children in nearly 50 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received six consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit

Media Contacts:
Kaitlyn Coakley, Cone Communications

Kim Saam, Vitamin Angels

SOURCE Vitamin Angels