Vitrue Names Harris Troutman as General Counsel

Global Technology Law Veteran Added as Vitrue Continues Staff & Growth Expansion Worldwide

Mar 23, 2011, 14:00 ET from Vitrue

ATLANTA, March 23, 2011 /PRNewswire/ -- Vitrue (, the leading social media management software provider, announced today that longtime technology and professional services attorney W. Harris Troutman has joined as General Counsel.  Effective immediately, Troutman will oversee all the company's legal affairs, including spearheading all legal efforts for Vitrue's global expansion and serving as board secretary. Troutman is just one of many staff members Vitrue is hiring as it prepares to open more than 10 offices worldwide in 2011. Vitrue has tripled its staff during the last six months, adding positions at all levels including engineering, development, client services and executive.

Vitrue has already made news this year with several announcements including a $17M funding, global growth expansion plans, and the appointment of former Facebook executive Mike Murphy to the newly created position of Special Advisor to the CEO.

"Our business at Vitrue continues to grow at a rapid pace and having an internal general counsel with Harris' expertise is absolutely essential," said Reggie Bradford, CEO of Vitrue. "We look forward to our continued expansion and building out our stellar team here at Vitrue. We are bullish on our growth potential as businesses and brands worldwide continue to adopt SaaS-based software solutions, like our Vitrue SRM platform, to manage social media content to their communities."

"Vitrue is truly a unique and exciting opportunity and allows me to marry my background in technology and professional services law with the fastest-growing social media software company," said Troutman. "Vitrue offers a superior product and impeccable service, and I look forward to helping propel our growth globally."

Troutman brings more than 12 years of international legal experience across the information technology space including software (SaaS-based) licensing, professional services, manufacturing, financial and general transactions, to name a few.  Most recently, he was a partner at FSB FisherBroyles, LLP, named by US News & World Report as one of the nation's top information technology law firms.  While at FSB FisherBroyles, he advised and represented numerous international companies on all aspects of information technology and professional services. Additionally, Troutman was General Counsel and Secretary for RubberNetwork, a global technology and professional services company formed by ten of the world's largest tire and rubber companies.  He also served in associate roles at other firms including Drew, Eckl & Farnham. Troutman earned his JD at Georgia State University and his MS and BS in economics at Auburn University.

Vitrue continues to post record-breaking quarterly figures across all categories including revenue, client expansion and internal staff growth. Vitrue executives cite rapid adoption of its software-as-a-service (SaaS) platform as the driver for growth, which allows brands and agencies to communicate with fans across social networks. The platform is currently managing more than 498 million fans in 47 countries across 2,500 Facebook and Twitter accounts, emerging social media avenues, and mobile applications.

Vitrue's stable of clients include McDonald's, P&G brands, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as global marketing and public relations agencies.  

About Vitrue: Vitrue is the leading provider of social media publishing software, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social media and manage all of their social connections. Vitrue's Social Relationship Management (SRM) platform approach seamlessly unites the ubiquity of social networks, our deep understanding of user social media behaviors, and best of breed partner applications and services to give our customers a head start and competitive advantage through leveraging of the latest social, mobile and web innovations. For more information, visit

CONTACT: Amy Sorrells, Vitrue;; 404-550-4885