Vitrue Posts Best Quarter to Date in Q4; Record-breaking Growth Fueled by its SaaS-based Social Media Management Platform

ATLANTA, March 8, 2011 /PRNewswire/ -- Vitrue (www.vitrue.com), the leading social media management software provider, announced today growth statistics for end of Q4 '10 that includes record-breaking revenues, client expansion and internal staff growth. Vitrue executives cite rapid adoption of its software-as-a-service (SaaS) platform as the driver for growth, making Q4 the company's best quarter to date.  The Vitrue SRM software, which allows brands and agencies to communicate with fans across social networks, is currently managing more than 487 million fans in 47 countries across 2,500 Facebook and Twitter accounts, emerging social media avenues, and mobile applications.

The company added more than 100 new clients in Q4 alone, including brands Intel, Yahoo!, YouTube, Frito Lay and Planet Hollywood, to name a few. Vitrue's stable of clients include McDonald's, P&G brands, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T.  Vitrue reports the largest client and revenue growth across the technology, CPG and restaurant verticals.

Today's news comes on the heels of Vitrue's recent $17M funding announcement and the appointment of former Facebook executive Mike Murphy to the newly created position of Special Advisor to the CEO.  

"It has certainly been an exciting past couple of weeks for Vitrue, from our funding to Mike Murphy joining and now posting our best quarter across all categories to date," said Reggie Bradford, CEO of Vitrue. "Cleary our growth tells us that a SaaS-based approach, coupled with impeccable and strategic service, is what the industry is adopting. We are bullish on our continued growth as we position the company for a tremendous international expansion."

The company increased its staff by more than 25% in Q4 alone; and is currently hiring, projected to add more than 200 new staff members this year, as it opens ten new offices worldwide. Additionally, Vitrue's 2010 revenues tripled those of 2009.

Key Stats for the Vitrue SRM Platform – As of March 7, 2011

• The Platform is managing more than 2,500 Facebook Pages and Twitter accounts in 47 countries.
• The Platform services more than 487 million fans/followers, representing a 73% increase in the growth from Q3.
• Moderating almost 3 million posts; 26.5 million likes; 13 million comments; 11.7 million plays; 11.4 million shares; and 147 million clicks generated.
• Has created more than 135,000 posts and more than 2,500 polls and coupons, generating 1 million votes and prints.

About Vitrue: Vitrue is the leading provider of social media publishing software, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social media and manage all of their social connections. Vitrue's Social Relationship Management (SRM) platform approach seamlessly unites the ubiquity of social networks, our deep understanding of user social media behaviors, and best of breed partner applications and services to give our customers a head start and competitive advantage through leveraging of the latest social, mobile and web innovations. Vitrue's offerings manage more than 487 million fans across 2,500 Pages in 47 countries. For more information, visit vitrue.com.

CONTACT: Amy Sorrells, Vitrue; [email protected]; 404-550-4885

SOURCE Vitrue