MIAMI, Jan. 17, 2018 /PRNewswire/ -- VIVA Entertainment Group, Inc. (OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today announced the release of a 60 second Spanish-language radio commercial featuring celebrated Hollywood actor, Luis Guzman, and Latina recording artist, Soleil J. The commercial will commence airing on Spanish language radio in Los Angeles and New York on February 1, expanding to ten additional markets in April. The Company will continue airing the commercial and increasing to additional markets through the end of 2018.
Johnny Falcones, Chairman and Chief Executive Officer of VIVA, commented, "As we discussed last week, Viva Live TV can now offer a 'cut-the-cord' content solution, which allows us to more aggressively promote and market Viva Live TV. With this commercial, we can target the Hispanic audience on radio stations in the largest two markets while also developing and executing online promotions. Luis Guzman is a great friend and a respected, recognized voice in the Hispanic community. We anticipate this commercial reaching millions of potential customers in the coming months with a short-term goal of adding 200,000-250,000 new subscribers."
Mr. Falcones added, "This is just the first phase of our new promotional campaign. As we previously discussed, we are going to be using guerilla street marketing, leveraging our partnerships, and preparing additional radio and online advertising spots, all of which will be rolling out over the coming several weeks. Our goal is to be premier OTT solution in the general and Hispanic Market, a true 'cut-the-cord' product."
Interested parties can preview by clicking on link: https://spaces.hightail.com/space/ucTKVPJUvi.
About VIVA Entertainment Group, Inc.
VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva is a service provider of an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi-platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world.
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Viva Entertainment Group Chairman/CEO
A Publicly Traded Company
SOURCE VIVA Entertainment Group, Inc