VIVRELLE AND MORGAN STEWART MCGRAW'S FASHION BRAND RENGGLI JOIN FORCES FOR NEW YORK FASHION WEEK POP-UP

The limited-time SoHo experience marks Renggli's first-ever pop-up and third anniversary, bringing its new Fall Collection to life, alongside Vivrelle's curated assortment of designer handbags and jewelry

NEW YORK, Sept. 3, 2026 /PRNewswire/ -- Vivrelle, the first-of-its-kind membership club offering shared access to designer handbags, jewelry and diamonds, alongside exclusive members-only experiences, is joining forces with fashion icon and founder Morgan Stewart McGraw and her luxury fashion brand, Renggli. The partnership brings to life a limited-time New York Fashion Week pop-up at 76 Wooster Street in SoHo, open September 10–13.

As Vivrelle continues to expand how members experience luxury, the brand is growing its physical presence with a first-time pop-up collaboration with Renggli during New York Fashion Week. Celebrating Renggli's third anniversary, the partnership brings the two brands together for an immersive luxury shopping experience, extending Vivrelle's membership club into a new physical setting.

The partnership is also a full-circle moment for Vivrelle and Stewart McGraw, who was an early investor in and supporter of the luxury membership club. The NYFW collaboration represents a natural next chapter in their longstanding relationship and shared point of view on making luxury feel fresh, flexible and integrated into everyday style.

"Morgan has been part of Vivrelle's journey from early on, so bringing our brands together during New York Fashion Week feels like such a natural, full-circle moment," said Blake Geffen, CEO and Co-Founder of Vivrelle. "We've always shared a point of view on luxury that feels elevated but still fits into everyday life, and this pop-up brings that to consumers in an exciting way. Pairing Renggli's new fall collection with Vivrelle's closet gives people a new way to discover, style and experience pieces they love."

Throughout the four-day pop-up, guests will be able to discover Vivrelle's curated assortment of designer handbags and jewelry, available to borrow or purchase, alongside the debut of Renggli's all-new Fall Collection. The Fall Collection features Renggli's signature knitwear, including the Cashmere Donegal Polo and the Silk Cashmere V-Neck Sweater, alongside standout silhouettes including the Cargo Skirt, the Renggli Long Sleeve Tee, and the Trench Coat.

"I've believed in Vivrelle from the beginning, so getting to celebrate Renggli's third anniversary and our first-ever pop-up together feels incredibly special," said Morgan Stewart McGraw, Founder and Designer of Renggli. "I wanted this space to feel like the ultimate fall closet including Renggli's new collection alongside incredible bags and jewelry from Vivrelle, all styled in a way that feels effortless, elevated and actually wearable. I can't think of a better way to introduce the collection."

The collaboration builds on Vivrelle's continued expansion into physical retail and experiential luxury, complementing its digital membership platform with opportunities for consumers to experience the brand in person. Vivrelle members have access to an extensive shared closet of luxury accessories, with the flexibility to borrow pieces with no set return date, swap styles or purchase items at members-only pricing.

POP-UP DETAILS

Vivrelle x Renggli NYFW Pop-Up
76 Wooster Street
New York, NY 10012
September 10–13, 2026
[11am-7pm]
Space secured in partnership with PEP Real Estate (PEPRealEstate.com).

ABOUT VIVRELLE
Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun and flexible, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle's closet at exclusive members-only discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life.

ABOUT RENGGLI

Founded in 2023 by Morgan Stewart McGraw, Renggli redefines what modern dressing looks and feels like. Grounded in an ethos of uncompromising quality, these are the clothes you actually reach for. The collection moves between everyday staples and statement pieces, all rooted in the same idea: timeless style, made effortless.

ABOUT MORGAN STEWART MCGRAW

Morgan Stewart McGraw is a founder, fashion tastemaker, and host known for her sharp point of view, elevated personal style, and unfiltered humor, qualities that have earned her a loyal following across TV, social, and digital platforms. She first gained recognition on E!, eventually becoming a longtime host and panelist across the network's Daily Pop, Nightly Pop, and red-carpet specials.

Stewart McGraw is now the founder and designer of Renggli, a luxury essentials brand built on her signature approach to modern, effortless dressing, and the host of "The Morgan Stewart Show" on SiriusXM, a weekly podcast covering fashion, relationships, motherhood, and pop culture.

MEDIA CONTACT
[email protected]

SOURCE Vivrelle