Vizury Partners With AppsFlyer for Mobile Measurement and Analytics

MOUNTAIN VIEW, California, July 7, 2015 /PRNewswire/ --

Vizury, a premier Big Data Marketing company announced its partnership with AppsFlyer to enable performance measurement and attributions for Vizury's app user re-engagement campaigns. AppsFlyer offers advanced measurement, attribution and analytics that help marketers pinpoint targeting, optimize their mobile ad spend and boost their ROI.

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"With a quantum leap in In-app sales, app measurement and analytics are increasingly critical for brands. Through our partnership with AppsFlyer, we offer a sophisticated analytics and attribution solution that equips our clients with accurate measurements for their app user re-engagement campaigns. Brands that have integrated with AppsFlyer can opt for our SDK-less solution for In-app marketing," said Shiju Mathew, Head - Product Management, Vizury.

"AppsFlyer believes in empowering marketers with the most innovative, unbiased and transparent attribution and analytics tools. We are excited to help our customers extend their mobile retargeting efforts by partnering with Vizury," said Elad Mashiach, Director of Business Development at AppsFlyer.

Customized for businesses in different verticals, Vizury offers a comprehensive mobile marketing solution for brands on the look-out for continued user engagement across devices and mobile marketing ROI.

About Vizury:  

Vizury , a premier Big Data Marketing firm helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014), Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.

About AppsFlyer 

AppsFlyer is a leading mobile advertising analytics platform that enables app marketers, brands and ad agencies to optimize their marketing spend by measuring their campaigns across more than 1,000 integrated mobile ad networks, including on Facebook, Google and Twitter. A single real-time dashboard gives users all the tools they need to achieve the biggest return on their marketing dollars, including campaign ROI, lifetime value, retention reports, attribution analytics, cohort analysis, retargeting attribution, TV ads measurement, OneLink smart deeplinking and more. The platform currently measures more than $1 billion in annual mobile ad spend and more than 300 million mobile app installs every month. Clients include The Wall Street Journal, L'Oréal, Baidu, Samsung, Mail.Ru and Hipmunk.

Media contact details:
Namrutha Ramanathan
[email protected]
+91-9663323583

SOURCE Vizury