Vizury's Smart Use of Data for Etihad Airways Earns Rewards, Wins a FOMA

News provided by

Apr 08, 2015, 03:00 ET

DUBAI, United Arab Emirates, April 8, 2015 /PRNewswire/ --

Vizury, a premier performance marketing and remarketing firm, won the silver for the "Smart Use Of Data" category at Festival Of Media Asia Pacific Awards 2015 (FOMA) held at Singapore on 24^th March. The Festival of Media Asia Pacific Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.

Vizury helps marketers secure customers-for-life through personalized marketing solutions (PRNewsFoto/Vizury)

(Logo: http://photos.prnewswire.com/prnh/20140612/10100042-a )

"We are thrilled to win a FOMA for the Smart Use of Data category. Etihad's campaign was interesting from the beginning. It was built around the premise of delivering consistent ROI by tapping consumers across a variety of programmatic channels including Facebook Exchange. Vizury adopted a data-backed marketing approach that was powered by big data analytics and predictive sciences. Targeting consumers through personalized ads across multiple platforms increased online bookings and brand awareness delivering 3X business ROI for Etihad," said Amjad Puliyali, GM India, Middle East and Africa, Vizury.

The Smart Use of Data Award recognizes data-driven marketing efforts by brands that have yielded improved results, as evidenced by metrics like web conversions, increase in average order value, reduction in online CPA or increase in ROI. A panel of 55 judges comprising of renowned marketing and media executives evaluated over 1700 entries before announcing the winners. Some of the biggest of brands and agencies like Mitsubishi, Vodafone, OMD, Bohemia, KFC were the other contingents shortlisted for this award.

Vizury has also been shortlisted at the Performance Marketing Awards for Global Excellence in Performance Marketing 2015 to be held on April 28, in the United Kingdom.

About Vizury:

Vizury, a premier performance marketing and retargeting firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Vizury has a presence in Bangalore (HQ), Tokyo, Delhi, Beijing, Shanghai, Guangzho, Singapore, Jakarta, Taipei, Dubai, Seoul, Sydney, Sao Paulo and Mexico. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2014 & 2015), Vizury is among the first companies in Asia to be a badged a Facebook Marketing Partner with FBX specialty and a Twitter Retargeting Platform Partner.