VML Partners With DMC Worldwide to Develop First Social eReading and Commerce Experience

Jan 08, 2010, 17:06 ET from VML

LAS VEGAS, Jan. 8 /PRNewswire/ -- COPIA, the world's first social eReading experience to come to market, was unveiled by DMC Worldwide at the Consumer Electronics Show (CES) in Las Vegas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100108/CG34817LOGO)

COPIA provides an open platform for delivering eBooks and entertainment content, empowering collaborative social experiences and shared discoveries. COPIA introduces the next-generation eBook marketplace--with social functionality built in, enabling conversations with your friends and fellow enthusiasts.

VML, WPP's largest pure-play digital agency, was recently named COPIA's Agency of Record for DMC Worldwide--leading the development of the digital experience around TheCOPIA.com website and the product interface experience.

"DMC Worldwide was looking for an organization with the digital vision, strategic acumen, technical expertise and proven consumer marketing experience to develop our vision of providing the most dynamic social experience around content," said Ben Lowinger, EVP of DMC Worldwide. "VML has demonstrated these qualities in delivering the COPIA vision of combining social networking, collaboration, content and commerce," he said.

DMC Worldwide, a leading enterprise and consumer technology company, unveiled COPIA today at International CES, the world's largest consumer technology tradeshow. COPIA's open platform reinvents the way consumers experience content--combining information, social networking and ecommerce with an array of wireless eReaders to deliver an experience around shared discovery.

The COPIA platform is a hybrid solution for consumers of all ages to experience a completely new way to discover, enjoy, share and purchase books, newspapers, magazines and a wide variety of digital content. COPIA is also a software application engine for OEM brands looking to deliver content across their digital devices including eReaders, notebooks, netbooks, tablets and smartphones.

"The level of excitement at VML to partner on such a significant consumer-enablement tool is off the charts. Leading COPIA from inception to development, and now to launch and beyond, is a unique opportunity," said Jon Cook, President of VML. "In the growing eReader market, COPIA enables readers to share and collaborate on an unprecedented level."

Today through Sunday, January 10, 2010, COPIA is being featured in DMC Worldwide's tradeshow booth at CES International in Las Vegas. The booth is located in the Central Hall; booth number 9817.

VML, headquartered in Kansas City, has principal offices in New York, Seattle and London. The agency has an established track record of leading consumer digital marketing programs, including extensive work for AMC Theatres, Colgate-Palmolive, Dannon, Ford, Hershey's, Hostess Brands, LG, Sam's Club, Western Union and others.

Click here to obtain a variety of images of the DMC Worldwide suite of COPIA eReaders.

For more information, please contact John Mulvihill at 816-665-8118. To learn more about VML, please visit: www.vml.com

About VML: Since 1992, VML has served as an agent of change, providing creative solutions at the intersection of marketing and technology. Selected by Advertising Age as one of the top digital marketing agencies in the United States each of the past three years, VML was recently named a Leader in the Forrester Wave(TM): U.S. Interactive Agencies--Strategy And Execution, Q3 2009.

VML is headquartered in Kansas City, Missouri, with principal offices in New York, Seattle and London. The agency delivers best-in-class digital experiences for some of the most respected and recognizable brands in the world, including Accenture, AMC Theatres, Avid Technologies, Carlson Hotels Worldwide, Colgate-Palmolive, Dannon, ESPN, Ford, Hershey's, Hill's Pet Nutrition, Hostess Brands, Microsoft, PetSmart, Sam's Club, SAP, Simon Property Group, Sprint, VetStreet, Waste Management, Western Union and Xerox.

About Distribution Management Consolidators Worldwide: DMC Worldwide (DMCWW) is a leading enterprise and consumer technology company with a heritage that spans more than 40 years investing in, developing, manufacturing and distributing cutting-edge consumer electronics products. The company holds deep expertise in sales channel development, supply chain management sales, marketing, distribution and customer service and support.

The DMC Worldwide family of companies has sold hundreds of millions of consumer electronics products by leveraging its robust mature infrastructure. The DMC Worldwide family of companies includes DMC Capital Funding, LLC, a leading private equity company focused on strategic investments in middle-market, technology product companies; Xact Technology, LLC, a leading provider of GPS tracking solutions; and Cocoon Innovations, LLC, a leading provider of personal organization and protection systems. The company is headquartered in New York City with offices in Hong Kong. For more information, please visit http://www.dmcww.com.