VOSS Water of Norway Announces the Return of the 31 Days to Make a Difference Program
National In-Store Trade Program to Raise Awareness for Clean Water and Voss Foundation Tied to World Water Day Through Earth Day (March 22-April 22)
General market and specific retail participants Smart & Final® and Jewel-Osco® kick off activities mid-March
NEW YORK, Feb. 28, 2017 /PRNewswire-USNewswire/ -- VOSS Water of Norway understands the challenges faced by communities with little or no access to clean water. To address this issue, Voss Foundation was founded by the directors of VOSS of Norway ASA as an independent non-profit organization, which addresses the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.
The 2017 31 Days to Make a Difference program marks the fifth year that VOSS Water has supported Voss Foundation's mission. The theme "Help VOSS Build a Well," is brought to life in store with compelling merchandising including modular stackers, danglers, cooler clings, racks and a QR code shoppers can scan to learn more about the foundation's work and donate if they choose. Expanding awareness of 31 Days through media, VOSS will air tag radio spots in select markets and support the program with robust social media and publicity.
In addition, VOSS has teamed up with two socially conscious retailers, Smart & Final in the west and Jewel-Osco in the mid-west. These chains will participate in a program to help build wells in Sub-Saharan Africa. Shoppers will see special displays that call out the retailer's name using "Help VOSS Build a Well." At the end of the program VOSS Water will fund a well project in the retailers' names.
About Smart & Final
Smart & Final Stores, Inc. (NYSE: SFS), is a value-oriented food and everyday staples retailer, headquartered in Commerce (near Los Angeles), California. The Company offers quality products in a variety of sizes, saving household, nonprofit and business customers time and money. As of October 9, 2016, the Company operated 304 grocery and foodservice stores under the "Smart & Final," "Smart & Final Extra!" and "Cash & Carry Smart Foodservice" banners in California, Oregon, Washington, Arizona, Nevada, and Idaho, with an additional 15 stores in Northwestern Mexico operated through a joint venture. In business for 145 years, the Company remains committed to giving back to local communities through employee volunteer opportunities and Company donations to local nonprofits.
About Jewel Osco
Established in 1899, Jewel Osco has become one of the favorite food and drug retailers in every market throughout the Chicagoland area. They are committed to quality service, exceptional stores and great products with 185 locations in Illinois, Indiana and Iowa employing 31,000 associates.
SOURCE Voss Foundation
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