VT Cosmetics Joins Target Beauty Studio, Bringing Microneedling-Inspired Scalp Care to Target Guests Nationwide

LOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- VT Cosmetics, the leading South Korean beauty brand founded by Jeong Cheol, today announced its launch in Target Beauty Studio, Target's new prestige beauty destination that officially opens September 10 in more than 600 stores nationwide and on Target.com.

As part of Target Beauty Studio's thoughtfully curated assortment of new prestige, emerging and global beauty brands, VT Cosmetics will offer Target guests access to their latest Reedle collection for the scalp to target the signs of hair loss while supporting healthy looking hair, making it easier than ever to discover and shop the brand alongside what's new, now and next in beauty.

Founded in Korea in 2010, VT Cosmetics made its name with Reedle Shot, a patented microneedling technology that uses hydrolyzed marine-sponge spicules to create micro-channels in the skin, boosting absorption of active ingredients without needles or downtime. Since its launch, the line has sold more than 87 million units across more than 60 countries, cementing VT's reputation for dermatology-inspired innovation. With this launch, VT applies that same spicule technology to the scalp, bringing its proven approach to an emerging hair care category.

VT Cosmetics at Target Beauty Studio
At launch, Target guests will be able to shop VT Cosmetics scalp collection, including:

• PDRN Reedle Shot Hair Ampoule 100
• PDRN Reedle Shot Hair Ampoule 300
• PDRN Reedle Shot Hair Ampoule 700
• PDRN Reedle Shot Scalp Shampoo

"As VT Cosmetics continues to establish itself as a leader in innovative skincare, we are thrilled to partner with Target at such a transformative moment for beauty retail," said Seoyeon Oh, PR Lead, Global Marketing, VT Cosmetics. "The elevated experience, personalized guidance and carefully curated assortment make Target Beauty Studio a powerful platform for introducing our brand to new guests while delivering the quality and innovation consumers expect."

About Target Beauty Studio
Target Beauty Studio is a prestige beauty destination that combines Target's merchandising authority and elevated shopping experience, making it easier for guests to discover and shop what's new, now and next in beauty. The reimagined experience brings together an expertly curated assortment of 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails.

Designed to blend inspiration, expertise and convenience, Target Beauty Studio will feature specialty-level presentation, dedicated Beauty Advisors, Target Circle offers and rotating product spotlights for a discovery-led experience both in-store and online.

Together with Target's core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.

VT Cosmetics will be available beginning September 10 in Target Beauty Studio locations across the U.S. and on Target.com.

For more information, visit https://globalvt-cosmetics.com/.

About VT Cosmetics
VT Cosmetics is a leading South Korean skincare brand known for pioneering Active Performance Skincare, a philosophy inspired by skin fitness that encourages healthy stimulation to help skin become stronger, more resilient, and better able to maintain its natural glow over time. The brand was the first to pioneer Korea's spicule serum category with Reedle Shot, its proprietary skin booster technology that has helped redefine at-home skincare innovation

SOURCE VT Cosmetics