Wags & Tags Selects Whitegate PR as Agency of Record

Oct 13, 2010, 06:00 ET from Whitegate PR

NEW YORK, Oct. 13 /PRNewswire/ -- Wags & Tags doggie-tag designs selects boutique public relations firm Whitegate PR, as their agency of record. Wags & Tags is an independent, Pennsylvania-based company which makes a collection of durable, sophisticated dog tags made of precious metals and stones. Wags & Tags is dedicated to providing pets with dog tags that are not only tough and sturdy, but also fine, luxurious jewelry. Whitegate PR is helping Wags & Tags create a strategic PR outreach program to pet publications and blogs across the country. Learn more about Wags & Tags at www.wagsandtags.com.

Inspired by her Golden Retriever, in 2004 Sandy Hirsch was determined to find an engravable ID tag tough enough to withstand her dog's active lifestyle and attractive enough to hang from her collar. She knew what she was looking for: a tag that could be engraved with all the pertinent information, wouldn't fade, discolor, or fall off, that would also be glitzy and glamorous. After a long and fruitless search, Hirsch took what she was looking for and decided to create a company devoted solely to producing doggie-durable yet fashion friendly pet tags.

A collector of fine jewelry, Hirsch began by consulting a designer and a jeweler. She explored the properties of precious metals, the strength of various bales and connectors, the staying power of various gems. After coming up with a prototype that addressed both function and form, the tags were put to the ultimate test of durability: her dog, Jessie. Jessie proved that the tags can withstand even the most active and rambunctious pooches. The end result became the first Wags & Tags line, BOWL ME OVER™, recently debuted at New York's Pet Fashion Week. BOWL ME OVER™ dog tags are not only tough, sturdy tags, but also fine, luxurious jewelry. The tags' popularity has also inspired a line of matching pendants for people, too!

About Wags & Tags: Wags & Tags was born because of Jessie, a gorgeous golden retriever. The owner Sandy Hirsch thought that a beautiful dog shouldn't wear anything other than a magnificent ID tag that is also fine jewelry.  A collector of fine jewelry, Sandy came up with a prototype that addressed both form and function. But for the last piece in the puzzle, durability, they called in the real expert — Jessie. They put her to work rigorously testing the tags. After three years of extensive swimming and racing through the woods, Jessie proved that the tags could withstand all the fun of an active and rambunctious four-legged friend. To learn more about Wags & Tags' quality products visit www.wagsandtags.com.

About Whitegate PR: Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet — and exceed — client's goals. Whitegate PR aims to bring each organization's market share to the next level, providing creative strategies and solutions unique to each company. For more on Whitegate PR visit www.whitegatepr.com.

SOURCE Whitegate PR