"The true foundation of barbering and grooming has always been the powerful, personal connection between those in the chair and those behind it – even before my grandfather started this company in 1919," said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. "For over a century, we've championed and celebrated the professionals who make this industry what it is. It's an honor to share their stories and to be a part of the timeless bond between barbers, groomers, and their clients."
First introduced in 2024, the 'Make it With Wahl' campaign marked the beginning of a brand evolution for the century-old family business. It served as proof of Wahl Professional's commitment to the profession and the people within the vibrant community.
The next chapter of 'Make it With Wahl' builds upon the brand's history of honoring professionals and innovating for the next generation. It captures the spirit of the modern barber – their ambition, creativity, and perseverance – and embraces new ways to connect. Wahl Professional is partnering with today's generation of barbers across the country and telling the authentic stories about their journeys, values, and what it means to "make it." The talent featured in this new series of videos includes:
- Tate Yeho (Mechanicsburg, Pennsylvania): a former EMT who swapped trauma response for timeless fades. Tate found purpose and identity in a historic barbershop, proving that it's never too late to start over—and that precision, pride, and people-first service never go out of style.
- Demetrius "Meech" Graham (Detroit, Michigan): this young third-generation barber walked away from a well-paying career to honor his family's craft. Meech put himself through barber school, driven by a calling bigger than stability: legacy. Now, he's carving out his own name in Detroit.
- Chris Eliares (San Francisco, California): starting out with solo cuts, Chris is now a mentor, community builder, and shop owner. With two thriving locations and a third on the way, Chris embodies the entrepreneurial spirit of modern barbering by crafting not just styles, but futures.
- Allie Bussa (Las Vegas, Nevada): a multi-faceted professional who turned her chair into a platform. With titles like self-made entrepreneur, influencer, and educator, she built a booming brand from scratch, fusing artistry, content, and business savvy to inspire the next wave of barbers and beauty creatives.
"We're inspired every day by today's barbers, and they empower us to create the highest quality tools designed to help them 'make it,'" says Garrett McGuire, Global Brand Director for Wahl Professional. "As that definition of "making it" evolves over time, the Wahl Professional brand evolves with it, so this is an inside look at the real stories that have inspired us as a brand and have united us all by hair."
'Make it With Wahl' will begin telling these stories in June 2025, with campaign videos rolling out through the fall. Wahl Professional encourages audience to not only watch, but to connect, because 'Make it With Wahl' is more than just stories. It's a lens into the history of barbering, of grooming, and of Wahl. With Wahl Professional, we're building a legacy that will withstand generations – one haircut at a time.
For more information on Wahl Professional and the 'Make it With Wahl' platform, please visit www.WahlPro.com.
About Wahl Professional
Since its invention of the first practical electric hair clipper in 1919, Wahl Clipper Corporation has remained on the cutting edge of the professional and home grooming category and is the leading brand for barbers, groomers, and stylists around the world. The family-owned brand embraces traditions and legacy, with its headquarters still rooted in Sterling, Illinois where it was founded and its global manufacturing located in the U.S. Wahl believes that hair has a profound ability to connect those and the world around them. They are on a mission to support, educate, and inspire the future of grooming, resulting in the On-Demand barber education platform, free and accessible to professionals everywhere, and the first-of-its-kind, fully-accredited Wahl Barber Academy. As the creators behind the ground-breaking annual Future Makers™ platform and the trusted name for leaders in the industry and those who are transforming it, Wahl exists to unlock the power of connection – one haircut at a time. For more information on Wahl Clipper Corporation and its products, please visit www.wahlpro.com.
SOURCE Wahl Professional
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