WalkMe Announces Funding From Mangrove Capital Partners to Boost Growth of its Interactive Website Guidance System

Funding to Support Growing Marketing and Operational Initiatives - Service Allows Companies to Increase Conversions and Reduce User Confusion

Apr 12, 2012, 08:30 ET from WalkMe

TEL AVIV, Israel, April 12, 2012 /PRNewswire/ -- WalkMe, the first interactive, on-screen user guidance system for the web, announced today that it received funding from Mangrove Capital Partners.

The funding allows WalkMe to broaden its marketing efforts and accelerate the growth of its ground-breaking site guidance system. Publicly launched in early April 2012, WalkMe's system provides web publishers, online service providers & software vendors with an effective tool to guide site-users through any task such as operating business software, filling out complex forms, shopping, registrations, banking activities and more. Moreover, WalkMe's system requires no integration or modification to the website, and allows companies to decrease helpdesk costs while increasing user satisfaction and conversion.

"This funding from Mangrove means we can now jumpstart the marketing of our service," said Dan Adika, CEO of WalkMe. "In just a few days since our launch, we have attracted more than 1,000 registered users.  We anticipate rapid growth as various market segments see the intense value in a tool that gives web self-tasking a new beginning."

"Mangrove Capital Partners invests in dozens of e-commerce and SaaS businesses," said Michael Jackson, Partner at Mangrove Capital Partners, who was the former COO of Skype.  "We invested in WalkMe's technology after seeing the benefits that their initial implementations already deliver to our portfolio companies. Every site, from the most optimized to the most complex, can benefit from their products. Reducing help desk cost and having more people successfully complete their task helps everyone."

To learn more and get started now with WalkMe step-by-step guidance for free, visit www.WalkMe.com.

About Mangrove Capital Partners

Mangrove Capital Partners is a venture capital firm helping innovative entrepreneurs start and grow global, disruptive companies. We chase transformational ideas around the world, with a combined focus on Europe and Emerging Markets such as India and Russia. Our sweet spot is on the earliest stages of innovation; we regularly inject funds prior to product launch, and aim at being the first institutional investor and sometimes co-create projects.  For our best portfolio companies, we can then follow up with euro 15-20 million overall.

About WalkMe

WalkMe is the groundbreaking step-by-step website and web-app guidance system that walks users through any online process or workflow with a dynamic, interactive "smart" tool. The company reduces helpdesk support demand and increases user engagement, satisfaction and conversion. WalkMe is based in Tel Aviv, Israel. For more information, visit www.WalkMe.com.