NEW YORK, June 1, 2016 /PRNewswire/ -- WallFlower Jeans, an All-American Juniors lifestyle brand, announced today that actress Katherine McNamara will be the new face of the WallFlower Jeans brand. The brand's first outdoor campaign shoot was held at one of Malibu's most prestigious shooting locations with backdrops that embraced their "Go Your Own Way" campaign mantra. The campaign will roll out for Back-to-School with the brand's retail partners in-store and online, as well as on WallFlower's newly designed e-commerce site. Katherine, in her WallFlower Jeans favorites and other on-trend clothing offerings, will be seen across the country in the brand's largest campaign push to date through print, digital and social platforms.
"I'm thrilled to be the new ambassador for WallFlower Jeans," says Katherine McNamara. "They are an incredible brand with a focus on versatility, style and comfort. Their messaging of body positivity and expressing your unique style through denim is so beneficial to their customers. It's the perfect opportunity for girls who want to go their own way through fashion!"
Katherine has charmed on both big and small screens with consistent roles on the Disney channel and now with a lead role on Freeform's hit series "Shadowhunters" as 'Clary Fray,' which premiered to stellar ratings. "Shadowhunters" has been renewed for a second season (early 2017), and Katherine goes back to film the third installment of "The Maze Runner" movie trilogy, "Maze Runner: The Death Cure" this spring.
Outside of work, Katherine has an equally strong passion for fashion, having made a name for herself as she claimed her front row seat at this past season's New York Fashion Week. She is regularly featured in top teen magazines and sites, such as Seventeen, Teen Vogue, Just Jared Jr. and now a coveted spread in Nylon.
Over the years, she has amassed a strong fan base and has become a role model to her young and older fans alike. Katherine's dedication to her craft and strong core values are in line with WallFlower Jeans' brand and message to its young consumers.
"We are excited to have Katherine as our Wallflower Brand Ambassador," says Nathan C. Mamiye, President of WallFlower Jeans. "She is a well-rounded and accomplished young woman with a great sense of style. In addition to her academic and professional success, she has a down-to-earth sensibility and wants to help create positive change in the world, which resonates with the WallFlower messaging and lifestyle."
Follow Katherine's journey on social media as she encourages fans to #GoYourOwnWay. Be sure to check back on WallFlower Jeans' social pages for updates as she will be sharing some of her upcoming fall favorites, will be announcing an in-store appearance to meet her fans and for exciting contests and giveaways.
Facebook and Twitter: @WallFlowerJeans
About WallFlower Jeans:
WallFlower Jeans, a wholly-owned brand of Mamiye Brothers, is a lifestyle brand that provides stylish looks from head-to-toe at an exceptional value. The brand offers jeans from Classic and Curvy to Plus Size options in a variety of washes. In addition to denim, they offer tops, dresses, outerwear, loungewear, sleepwear and intimate apparel, hosiery, watches and jewelry. The brand is rooted in quality and comfort while delivering fresh, fun styles through a culture of innovation. WallFlower Jeans is available at most major department and specialty stores as well as online at www.wallflowerjeans.com. Previous WallFlower girls include: Bella Thorne, Sarah Hyland (ABC's "Modern Family"), Jenna Ushkowitz (FOX's "Glee") and Savannah Outen (musical artist).
About Mamiye Brothers:
Mamiye Brothers is America's premier designer, manufacturer and marketer of Children's, Junior, and Missy fashion apparel brands. Established in 1947, Mamiye is known for its outstanding reputation for product quality and consistency, corporate integrity, fashion sense and keen management. Supported by a team of skilled professionals, Mamiye Brothers manages a comprehensive portfolio of the most renowned and sought after evergreen global brands. A complete list of brands and company overview can be found at www.mamiye.com.
About Katherine McNamara:
Missouri native Katherine McNamara is an up-and-coming young starlet who can currently be seen starring as the lead 'Clary Fray' in the brand new Freeform series "Shadowhunters," (January 2016); a book-to-screen adaptation of the bestselling "The Mortal Instruments" book series. The series premiered to stellar ratings, being the #1 series debut in more than two years, and helped launch the rebrand of the channel alongside fan favorite "Pretty Little Liars." In 2015, McNamara closed out a lightning year, portraying another fierce female role as 'Sonya' in the second installment of "The Maze Runner" trilogy, "Maze Runner: The Scorch Trials" alongside Dylan O'Brien and Kaya Scodelario.
McNamara began her career on Broadway at the age of 13 as 'Fredrika' in "A Little Night Music," starring opposite Catherine Zeta¬-Jones and Angela Lansbury. McNamara now divides her acting talents between television and film. Most recently she was seen in the highly acclaimed Freeform series "The Fosters."
McNamara made her big screen debut in Warner Bros.' "New Years Eve," where she portrayed 'Lily.' She also starred in the Disney Channel Original Movie "Girl Vs. Monster" opposite Olivia Holt, which attracted more than 5 million viewers, as well as the independent film "Contest" as 'Sarah O'Malley' opposite Kenton Duty.
At the age of 14, McNamara graduated with honors from high school and graduated summa cum laude with a degree in Business with an emphasis in Finance at the age of 17. She is now pursuing a Master of Science in Applied Economics at the John Hopkins University as part of their Advanced Academics graduate degree program.
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SOURCE WallFlower Jeans