NEW YORK, Oct. 10, 2016 /PRNewswire/ -- Walrus today announces the appointment of Mel Stern as Media Communications Director, a newly created position. In his role, Stern will be responsible for leading Walrus' new media department, which is launching today to provide media and communications planning for the agency's clients. Working closely with the creative and account teams, Stern and the media department will strengthen Walrus' ability to deliver holistic, integrated solutions for clients.
"The best results come from campaigns that connect creative and media from start to finish. Given the speed of convergence, we saw an opportunity to bring more value to clients by making media planning a core part of our business, and we're doing that with the appointment of Mel Stern," said Frances Webster, co-founder and chief operating officer, Walrus. "In addition to a growing demand for integrated solutions, there's also a real need among today's brand marketers for greater transparency in media practices. Walrus' media department is our answer to that call."
Prior to joining Walrus, Stern was a Partner at J3/Universal McCann, where he was responsible for leading integrated media planning for Johnson & Johnson brands including Acuvue, Simponi Aria, Invokana, Animas, DePuy-Synthes, and Lifescan. Previously, he served as a Brand Strategy Supervisor at Horizon Media, where he led media strategy for Capital One Finance, Little Caesars, Mohegan Sun, and Ruby Tuesday. Stern began his media planning career at Wieden + Kennedy, working with the Nike NY and Jordan brand accounts.
"The opportunity to build a modern media department from the ground up within a smart, successful creative agency is what drew me to the role at Walrus," said Stern. "This move signals the direction our industry is headed and the solutions needed to address a complex, fragmented media landscape. With media and creative being in the same room from the start, aligning on KPIs, and optimizing launched campaigns in real time together, both disciplines will thrive and Walrus will continue to create campaigns that earn people's attention and drive results."
The launch of Walrus' media department comes on the heels of recent new business growth, including General Mills and The Trade Desk, and the agency's 100%-mobile campaign for Tiny Toast, the first new cereal brand launched by General Mills in 15 years.
Walrus is an independent, creative advertising agency that wants to change the way the world feels about advertising by filling it with ideas that are smart, funny and respect people's time and intelligence. This approach has translated into business results for national brands including, Amazon, AMC, Bloomberg, Condé Nast, Emergen-C (Pfizer), General Mills, HBO, Pret a Manger, Rémy Cointreau, Staples, The Trade Desk, and XOJET, among others. Named Ad Age's 2012 Northeast Small Agency of the Year, Walrus' work has been recognized by top industry awards such as Cannes Lions, Effies, One Show, D&AD, and Comm Arts. http://www.walrusnyc.com