Walt & Company Named D-Link PR and Social Media Agency of Record

CAMPBELL, Calif., Feb. 7, 2011 /PRNewswire/ -- Walt & Company, an award-winning tech PR and social media agency, today announced that it has been chosen by D-Link Systems, Inc., as its Agency of Record.  D-Link is a leading global supplier of home and business networking, broadband, storage, IP surveillance, digital electronics, and voice and data communications solutions.

Walt & Company will provide D-Link with a comprehensive public relations and social media communications program designed to underscore D-Link innovation, creativity and value among individual consumer and IT decision-makers. The program will include editor, analyst and blogger relations, channel communications, social media programs, and other ongoing consumer and industry-focused communications activities. 

"Walt & Company's impressive consumer tech, social media and enterprise IT track record, along with its creative, high-energy approach and experience managing other complex multi-product/multi-market programs, made it our top choice," said Betsy Roddy, senior director of Marcom & Field Marketing.

"We're extremely pleased to have won the D-Link account," said Bob Walt, president of Walt & Company.  "A combination of market leadership, channel savvy, technology prowess and commitment to advanced product development makes this is a particularly exciting time to be working with D-Link."

About D-Link

D-Link is the global leader in connectivity for home, small business, mid- to large-sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management..  For more information visit www.dlink.com or connect with D-Link on Facebook (www.facebook.com/dlink) and Twitter (www.twitter.com/dlink).

About Walt & Company – Tech PR and Social Media

Founded in 1991, Walt & Company specializes in developing tech PR and social media programs and campaigns that advance its clients' marketing and corporate agendas by generating actionable awareness in all influential formats and forums. When it comes to building corporate credibility, product awareness and brand recognition, Walt & Company has its clients covered. For further information, visit www.walt.com.

SOURCE Walt & Company