LOS ANGELES, July 28, 2015 /PRNewswire/ -- Wasserman Media Group, a leading sports and entertainment agency, and Nervve, a revolutionary video and image recognition technology company, today announced a partnership between the two companies. With the agreement, Wasserman will work exclusively with Nervve to bring to market their visual search technology, which will allow brands and properties to easily, quickly and accurately track and analyze brand exposure impact across various sports and entertainment programming.
Nervve's unique technology provides Wasserman the ability to scan game and event footage for a specific object, logo or scene in minutes rather than weeks, as compared to similar products currently on the market. Originally developed for use in the military and intelligence community, the tool will offer clients speedy access to visual data and a deep interpretation of the results, comparing the estimated value of exposure across numerous brands and/or different properties and events. Most importantly, by bringing this analysis to the context of a broader measurement framework, Wasserman and Nervve will help improve assessment and decision making for brands and properties within their overall partnership strategy.
"We are shifting our clients away from simply collecting data to focusing on connecting information, with the ultimate goal of revealing insightful storylines that initiate actionable business decisions," said John Harper, Senior Vice President of Consulting at Wasserman. "Through our partnership with Nervve, we are perfectly positioned to combine our current research capabilities and comprehensive consulting services with their technology to provide brands and properties a truly holistic partnership measurement offering."
"The difference with Nervve lies in its speed, accuracy and ease of use. The breadth of data and results we can provide with Wasserman's help will be very valuable to marketers in the sports and entertainment industries," said Thomas E. Slowe, Co-Founder & CEO of Nervve. "With our technology, clients can better understand their overall brand exposure, optimize signage assets, improve targeting and measurement, acquire visual analytics data and measure the value of their media to prove ROI."
Wasserman and Nervve have already begun to implement this technology with brand and property clients. Interested parties can reach out to Nervve@wmgllc.com or call (310) 407-0560 for more information and to set up a demonstration.
About Wasserman Media Group
Founded in 2002, Wasserman Media Group is a leading sports, entertainment and lifestyle marketing and management agency that represents brands, properties and talent on a global basis. Wasserman is headquartered in Los Angeles and also has operations in Carlsbad, Doha, Dubai, The Hague, London, Miami, New York, Portland, Raleigh, Sao Paulo, Singapore and Toronto.
For more information please visit www.wmgllc.com.
Nervve is changing the way that video and imagery is exploited for intelligence, insight, and action. We have developed a visual search technology that allows users to quickly and easily search for a specific object, scene or event within media or video. We believe media content is an underexploited asset and our goal at Nervve is to provide an innovative solution that focuses and enables fact based analytics for Media & Entertainment, DOD, the Intelligence Community, Law Enforcement, Social Media platforms and more. With offices in Buffalo, New York and DC Metro, Nervve is a privately held company backed by investors that include HC2 Holdings Inc. (NYSE MKT: HCHC), In-Q-Tel and more. For additional information please visit www.Nervve.com or follow us on Twitter @NervveTech.
Stephanie Bailey, Nervve
Shelley Lewis, Wasserman Media Group
Mike Kelly, Shift Communications