Water Wings Swim School to Open in Billings on November 21 as Montana's First Dedicated Swim School, Helping Kids Build Confidence One Splash at a Time

Locally Owned Swim School Brings Year-Round Swim Instruction, Water Safety Education and a Family-Focused Approach Designed to Help Children Love the Water for Life

BILLINGS, Mont., Nov. 11, 2026 /PRNewswire/ -- Water Wings Swim School, a year-round swim school dedicated to helping children build confidence in and around the water and part of youth enrichment platform Unleashed Brands, is making waves in Billings with opening of its newest location at 2618 King Ave W. Water Wings Billings will be the first dedicated, warm-water, year-round swim school in Montana, bringing families a fun, supportive environment where swimmers of all ages can develop essential water safety skills, achieve personal milestones and discover a lifelong love of the water. To mark the occasion, the school will host a grand opening celebration on November 21 with family-friendly activities and exclusive member discounts.

Meet the Local Franchise Owners
Bringing the first dedicated indoor swim school to the state are husband-and-wife duo Bryan and Susie Layton, longtime Billings small business owners, community leaders, and parents of four. For the past ten years, the Layton family has also provided private swim instruction, helping local children and families build confidence and skills in the water. Their extensive experience in small business ownership and community advocacy, combined with seeing the growing need for accessible, year-round swim education in Montana, inspired them to build a new family-focused resource in their home state. Looking ahead, the Laytons hope to open additional Water Wings locations throughout Montana and Colorado, bringing life-saving water safety skills to more communities.

"We were drawn to Water Wings because it felt like such a natural fit for our family," said Susie Layton. "Our own children grew up teaching swim lessons to neighborhood kids in our backyard pool, so bringing that same passion to the Billings community on a bigger scale made sense for us. Our vision is to create a welcoming place where swimmers of all ages can build confidence, develop life-saving skills, and learn to love the water."

Water Wings Billings will span 6,500 square feet and feature two pools, a junior Olympic-size pool with three lanes kept around 87 degrees, and a smaller, warmer pool for younger swimmers kept at 90 degrees. As the first dedicated indoor swim school in Montana, Water Wings will bring 10-15 new jobs to the Billings community and provide an important educational, recreational and wellness service for families throughout the region.

Grand Opening Celebration
The community is invited to celebrate the grand opening of Water Wings Billings during its Splash Bash Saturday, November 21. Guests will have the opportunity to tour the facility, meet instructors, learn about Water Wings' swim programs and enjoy family-friendly activities designed to celebrate the school's arrival in the community.

Following the Splash Bash, Water Wings Billings will host free preview classes Monday, November 23, through Wednesday, November 25, giving families the opportunity to experience lessons before the school's official classes start November 30.

Guests are encouraged to RSVP to the grand opening event on Facebook or at Water Wings Billings website.

Families who enroll using code WWBILFM50 can also take advantage of the founding member promotion, which includes:

• 50% off first month
• No membership fee
• Priority Enrollment
• Early Access to Class Schedules

Developing Confident Swimmers for Life
At Water Wings, learning to swim starts with having fun. The school's personalized approach helps swimmers of all ages and abilities build confidence, develop essential water safety skills and create a positive relationship with the water that lasts a lifetime.

Whether introducing an infant to the water for the first time, helping a child master a new skill or supporting an experienced swimmer's continued growth, Water Wings meets every swimmer where they are. As proud members of the United States Swim School Association, Water Wings holds themselves to the highest standards of instruction and care. Highly trained instructors – certified in water safety, CPR and first aid – focus on each swimmer's unique learning style, celebrating every splash, stroke and milestone along the way.

With small class sizes averaging a 4:1 student-to-instructor ratio, Water Wings provides individualized attention that helps swimmers progress with confidence. More than 95% of students achieve their swimming goals within the school's structured program timeline. Morning, afternoon and evening classes are available five days a week, making it easy for families to fit swim lessons into their schedules.

To meet the diverse needs of Billings-area families, Water Wings Swim School offers a variety of programs and services, including:

• Parent & Me classes
• Group lessons
• Individual lessons
• Adult instruction
• Pre-team programs
• Seasonal camps
• Competitive training
• Additional aquatic programming designed to meet the needs of the local community

Water Wings Billings is open from 3:00p.m. to 8:00p.m. Monday - Thursday and 9:00a.m. to 2:00p.m. Tuesday, Thursday, and Sunday. For more information on Water Wings in Billings, or if you're interested in working with us, visit www.waterwingsswimschool.com/locations/montana/billings. Stay connected by following Water Wings on Instagram and Facebook. 

Water Wings Swim School is a national franchise that serves 20,000 students each year and growing. To learn more about franchise opportunities with Water Wings, visit WaterWingsFranchising.com.

About Water Wings

Founded in 2003, Water Wings Swim School helps swimmers of all ages build confidence in and around the water through year-round instruction in a safe, supportive and fun environment. From a child's very first splash to advanced swim development, Water Wings meets every swimmer where they are, celebrating each milestone along the way. Through personalized instruction, highly trained instructors and a family-focused approach, Water Wings helps swimmers develop essential water safety skills while fostering a lifelong love of the water. Water Wings offers group and private lessons, recreational swim teams, baby pool time, camps and more. For more information, visit WaterWingsSwimSchool.com.

Water Wings is expanding nationwide through franchising. To learn more about franchise opportunities, visit WaterWingsFranchising.com. 

About Unleashed Brands
Unleashed Brands currently includes portfolio brands Urban Air, The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts and Water Wings Swim School. The platform was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform for scaling businesses focused on serving families. Its mission is to impact the lives of every child by providing fun, engaging, and inspiring experiences that help them reach their full potential. For more information, visit UnleashedBrands.com.

Media Contact: Makayla LeRoux, Fishman Public Relations, [email protected]

SOURCE Water Wings Swim School