WaterField's US-Made Shinjuku Tote Redefines the Carryall with Innovative Magnetic Closure

San Francisco's WaterField Designs expands its Shinjuku Collection with the versatile Shinjuku Tote, crafted from lightweight X-Pac® Canvas or waxed canvas with premium leather accents. The new tote bag features a one-of-a-kind, self-closing magnetic system and a slim profile that navigates busy areas with ease while transitioning seamlessly from work to weekend to travel.

SAN FRANCISCO, April 8, 2025 /PRNewswire/ -- San Francisco's WaterField Designs introduces the Shinjuku Tote, the newest addition to its Shinjuku Collection of bags inspired by Tokyo's bustling urban hub. This premium tote bag combines thoughtful organization, convenient access, and sophisticated styling in a compact and lightweight yet spacious carryall. In a world where work, play, and exploration increasingly overlap, the Shinjuku Tote transitions from daily holdall to weekender bag to travel tote seamlessly.

"The Shinjuku Tote embodies the essence of our Shinjuku Collection—bags that help you navigate busy environments with ease and style," said Gary Waterfield, company owner. "The new tote is for the person whose day might include a morning commute, a lunchtime trip to the market, and an evening flight. It's flexible, slim and lightweight so it won't slow you down in crowds. An innovative magnetic closure and strategic pockets make it a convenient sidekick for wherever you go."

Video tour of the Shinjuku Tote

The Shinjuku Tote's strategic quick-access points include a rear magnetic pocket that snaps shut automatically after retrieving transit cards, passports, or smartphones and sits close to the body where it is naturally protected from prying hands. A zippered front pocket with interior organization includes a key fob that keeps keys separate from items that might get scratched, and convenient external side pockets hold receipts, thin water bottles, or small umbrellas. Four raised internal pockets keep small essentials elevated from the bottom of the bag and two internal pleated side pockets keep water or wine bottles upright.

The Tote's slim profile slips easily through packed train cars and busy airport concourses while offering 16 liters of carrying capacity. The main compartment closes with an innovative magnetic flap system that secures contents while allowing easy access and can be pushed aside when filling the tote to the brim. Inside, gold water-resistant lining keeps contents easily visible. The detached liner can be flipped outside for easy cleaning, ideal for after grocery runs or outdoor activities.

Available in lightweight, water-resistant X-Pac® Canvas or traditional waxed canvas, both options feature premium full-grain leather accents for a refined look. Comfortable handles with an 11.5-inch drop include a subtle rubber underside to prevent shoulder fatigue, while a rear passthrough slides over rolling luggage handles for convenient airport navigation.

Features at a glance:

• Compact silhouette with 16-liter capacity, constructed from lightweight, water-resistant X-Pac® Canvas or traditional waxed canvas with full-grain leather accents.
• Main compartment's top flaps secure contents with self-finding magnets that draw them together. The flaps can be pushed aside for stowing oversized items.
• Four raised interior pockets keep smaller items organized and accessible.
• Two pleated interior side pockets fit water bottles up to 3.5 inches in diameter or wine bottles.
• Gold water-resistant liner increases interior visibility.
• Zippered exterior front pocket includes sub-pockets and a key tether.
• Rear magnetic pocket keeps valuables close to the body and closes automatically.
• Dual external side pockets fit slim water bottles, umbrellas, or quick-stash items.
• Comfortable 11.5-inch drop handles with anti-slip undersides keep straps firmly on shoulder.
• Rear luggage handle passthrough provides convenience while traveling.
• Interior liner, attached only at the top rim, flips out for easy cleaning.
• Front pocket YKK® waterproof zipper and custom metal zipper pull enhance durability.
• Meticulously crafted in WaterField's San Francisco workshop to ensure durability and attention to detail.

The Shinjuku Tote is the third monthly addition to WaterField's Shinjuku Collection of bags inspired by Tokyo's vibrant trendy neighborhood, each designed to combine mobility and accessibility with sophisticated styling. The new tote joins WaterField's collection of carryall bags for active professionals. Still to come in the Shinjuku Collection are a tech organizer, a crossbody, and a duffel. All WaterField products have been meticulously crafted in WaterField's San Francisco workshop since 1998.

Availability & Pricing
Shinjuku Tote
Price: $249.
Colors and materials: X-Pac® canvas in black or olive green with black full-grain leather accents; navy blue or tan waxed canvas with chocolate full-grain leather accents. Gold ripstop nylon lining.
Hardware: YKK® waterproof zippers, custom metal zipper pulls, rare-earth magnets.
Dimensions and weight: 15 x 13 x 5 inches; 16 liters. X-Pac® canvas: 1.5 lbs.; waxed canvas: 2 lbs.
Handle drop: 11.5 inches.

Available for pre-order now. Shipping begins Friday April 11, 2025.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."

SOURCE WaterField Designs