WaterFurnace Introduces New Product Naming to Entire Commercial Product Line

FORT WAYNE, Ind., March 9, 2022 /PRNewswire/ -- WaterFurnace International has announced that the company is renaming its Commercial Solutions products to better reflect their tiering and application. This change is necessitated by the company's rapidly growing portfolio of commercial products, which is a direct reflection of its continuing focus on innovating their product offering in the commercial market.  

"As the Commercial Solutions group has grown in size and product depth, we found it was necessary to make this change. The new naming affects all of the commercial product lines, from the most basic technologies, to our most advanced. This structure provides stronger, more fitting and quickly identifiable product names, especially among sales professionals, those in design and specification channels, as well as MEPs, architects, and building owners," said Paul Selking, Commercial Vice President of Sales & Marketing.

The new product naming convention condenses varied product lines under two main brand names – Versatec™ and TruClimate™. The Versatec brand identifies the company's commercial line for water-to-air heat pumps, DOAS units, rooftop equipment, and indoor console heat pumps. The TruClimate brand identifies the company's water-to-water heat pumps and modular chillers.

Following the product family brand name is a numbering system of either 100, 300, 500, or 700. These numbers intuitively communicate tiering and application characteristics to customers. Low numbers indicate that the product is meant for less intensive applications or offers standard technology features, while higher tiered numbers communicate the ability to tackle the most robust and complex applications. Each product name is then rounded out with an application distinguisher, when applicable, and the general product family that it belongs to as shown in the following example:

TruClimate 700 Water-Cooled Modular Chiller: The TruClimate name lets customers know it's a water-to-water heat pump or chiller. The tiering number (700) indicates the chiller has advanced features, such as simultaneous heating and cooling and a removable 6-pipe header rack. Finally, 'Water-Cooled Modular Chiller' defines the type of product to be specified.

"This is a carefully planned and deliberate change; one we know will better enable all professionals, linked through their role in product specification and system design, to quickly grasp what product line is referenced, its role in a mechanical system, size, and characteristics. And, to help our customers easily make this transition, we'll update our website and marketing materials to include both the current and new names for a select time period until the market becomes fluent with the naming convention," concluded Selking.

To view the commercial product line renaming, click here.

About WaterFurnace International: WaterFurnace International, Inc. is a leading manufacturer of residential, commercial, industrial and institutional geothermal and water source heat pumps. WaterFurnace Commercial Solutions is more than an equipment manufacturer and strives to be a resource to make navigating the complex challenges of modern building and retrofitting a little simpler. Our purpose is to transform the way we use energy, protect resources for future generations, and give people the freedom to focus on life. WaterFurnace was founded in 1983, and the company is headquartered in Fort Wayne, Indiana.

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SOURCE WaterFurnace International