WATERLOO SPARKLING WATER INTRODUCES TWO ALL-NEW FLAVORS, GUAVA BERRY AND RUBY RED TANGERINE, BURSTING WITH REFRESHING FULL FLAVOR

On the heels of another record-breaking year, these year-round sparkling waters are rolling onto shelves now at retailers nationwide

AUSTIN, Texas, Feb. 25, 2025 /PRNewswire/ -- Waterloo Sparkling Water, known for its authentic full flavors and lively carbonation, today announced the two newest additions to its lineup, Guava Berry and Ruby Red Tangerine, just in time for spring. These vibrant sparkling waters will be available all year long -- and are ideal to savor straight from a chilled can, in a refreshing mocktail or even in a popsicle.

Waterloo Guava Berry is a tropical mash-up in a class of its own, blending notes of lightly sweet Guava and bright ripe Berries, such as strawberries and raspberries. This exotic flavor fusion is a refreshing experience crafted for your inner adventurer looking for a tropical journey beyond the ordinary.

Waterloo Ruby Red Tangerine is an electrifying blend of citrusy tart and sweet notes from tangy Ruby Red Grapefruit and bright Tangerine. Starting with a sun-kissed aroma, this unique citrus flavor experience is extraordinarily refreshing all day long.

"We're thrilled to launch our Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor," says Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water. "Crafting authentic, full-out flavors that taste like they are supposed to is at the heart of the brand – our flavor artistry makes us unique. Be sure to keep an eye on our social channels to see how friends of the brand who embody a full-flavor lifestyle are celebrating these new flavors."

Coming up early next week, Taking Back Sunday vocalist Adam Lazzara is putting his personal stamp on this Waterloo launch with new, original music that brings the new Guava Berry and Ruby Red Tangerine flavors to life for music fans on Instagram @adamdamnlazzara, @takingbacksunday and @waterloosparkling.

Waterloo Sparkling Water kicked off Q1 2025 with strong momentum, after another record-breaking year. "From the start, we knew we had something special. It's kind of incredible to watch our rockstar team and best-in-class brand deliver the highest growth in market share, dollars-sales, and distribution gains among the competitive set again in 2024 - for the second straight year," says Jason Shiver, CEO of Waterloo Sparkling Water. "We continue to focus on what we do best - differentiating our brand in a very competitive category, driving category growth for our retailer-partners, and creating excitement with new flavors among our current fans while also bringing millions of new consumers into the brand."

Like all Waterloo varieties, both Guava Berry and Ruby Red Tangerine are free of calories, sugar and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall clean, crisp, and refreshing experience that supports healthy, active lifestyles. 

For fans looking for more ways to enjoy these refreshing sparkling waters, Waterloo has crafted fun, new recipes, including the Guava Passion Popsicle and Ruby Red Tangerine Spritz mocktail.

Waterloo Guava Berry and Ruby Red Tangerine Sparkling Waters will continue to roll out nationwide with assortments that vary by retailer, including at Target, select Kroger divisions, Whole Foods, select Albertsons Safeway divisions, Aldi, Amazon, Walmart.com, SamsClub.com, Meijer, HEB, Central Market, Fresh Direct, Gopuff and more, and with additional distribution in the spring at select Costco divisions. For more information and to find a retailer near you or online, please visit drinkwaterloo.com. 

ABOUT WATERLOO SPARKLING WATER

Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the 'Loo community at drinkwaterloo.com or @waterloosparkling on Instagram and Facebook.

Contact: Meghan Scheuing, [email protected]

SOURCE Waterloo Sparkling Water