Wavytalk Expands Ulta Beauty Partnership with Nationwide In-Store Debut

The tech-powered hair tools brand brings its bestselling styling tools to Ulta.com and select Ulta Beauty stores nationwide, featuring Ulta-exclusive colorways and products.

NEW YORK, Sept. 28, 2026 /PRNewswire/ -- Wavytalk, the award-winning hair tools brand redefining everyday styling with intuitive, high-performance technology, has expanded its partnership with Ulta Beauty with its nationwide in-store debut. Now available at select Ulta Beauty stores nationwide and on Ulta.com, the assortment brings Wavytalk's innovative styling tools into physical retail, including Ulta-exclusive colorways and products created specifically for Ulta Beauty guests.

Following Wavytalk's successful debut on Ulta.com earlier this year, the new in-store assortment features a curated selection of some of the brand's hero tools, including Blowout Boost, designed to create smooth, voluminous blowouts, and Power Wave, Wavytalk's easy-to-use waver for defined, effortless waves, both available in Ulta-exclusive Periwinkle and Sunset Blush colorways. The assortment also includes Steambrush Pro in Periwinkle, available exclusively at Ulta Beauty, bringing steam-powered smoothing to the retailer's hair tools category. A broader selection of Wavytalk products is available on Ulta.com.

"Expanding into Ulta Beauty stores is an important milestone for Wavytalk because it gives consumers the opportunity to discover and experience our tools in person," said Marina Fernandez, Senior Director of Brand & Retail at Wavytalk. "We wanted to make the launch feel special for Ulta Beauty guests, from exclusive colorways of some of our bestselling tools to products available only at Ulta. It's an exciting next step in making Wavytalk even more accessible to our community."

To celebrate the in-store debut, Wavytalk will host an exclusive styling masterclass followed by a public in-store activation on September 30 at Ulta Beauty's Chelsea location in New York City. The day will begin with a one-hour masterclass for media and creators, hosted by a Wavytalk in-house stylist and featuring live demonstrations of Blowout Boost, Power Wave, and Steambrush Pro. From 11 a.m. to 7 p.m., the activation will open to the public, inviting Ulta Beauty guests and members of the Wavytalk community to experience the products firsthand through live styling, product demonstrations, giveaways, and interactive moments throughout the day.

Known for pairing cutting-edge technology with user-friendly design, Wavytalk continues to disrupt the haircare category with innovations designed to make styling faster, easier, and more intuitive. From ionic technology and adjustable heat settings to steam-powered styling and versatile curling capabilities, Wavytalk's tools are engineered to deliver smooth, defined results while supporting healthy-looking hair.

The expansion into Ulta Beauty stores builds on Wavytalk's growing retail presence and gives more consumers the opportunity to experience the brand's high-performance styling tools in person, while exclusive products and colorways bring something new specifically to the Ulta Beauty guest.

Wavytalk products are available at select Ulta Beauty stores nationwide and on Ulta.com. The in-store assortment features select hero tools and Ulta-exclusive offerings, while Ulta.com carries a broader selection of Wavytalk products.

For more information, visit www.wavytalk.com or follow @wavytalkofficial on TikTok and Instagram. 

About Wavytalk: 
Wavytalk is an expression-first hair brand built on Hair Talks, a platform that celebrates the connection between hair and self-expression. Hair Talks embodies Wavytalk's belief that every strand tells a story and that styling can inspire creativity, confidence, and a sense of community. 

The brand creates intuitive, high-performance tools that transform everyday styling into a statement, empowering people to look good, feel good, and show up as their truest selves. Guided by the mission to make styling effortless without compromising hair health, Wavytalk designs tools that are fast, versatile, and engineered for minimal damage with maximum results. From sleek strands to bouncy curls, every product is crafted to unlock self-expression across all hair types and textures.

Media Contact:
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SOURCE Wavytalk