WDIV Local 4 Announces "Ellen" To Move to 3 p.m. As Part Of A New Daytime Lineup

DETROIT, Jan. 24, 2013 /PRNewswire/ -- There will be more laughs in the afternoon starting Monday, February 4^th when The Ellen DeGeneres Show moves to 3 p.m.  WDIV has broadcast the program since 2004 and the upcoming move is on track with the national trend to broadcast the program in the afternoon.  "Ellen" is America's #1 rated talk show, among women 25-54, and airs during the afternoon, 3-5 p.m., in the top 20 markets across the country.

"We are delighted to showcase this multi-award winning program in the afternoons, followed by Detroit's "go to" first early evening newscast, Local 4 News: First at 4 and the award winning news magazine Inside Edition," said Marla Drutz, Vice President & General Manager WDIV-TV.  The 4:00 – 5:00 p.m. block of the latest news and information programming enjoys continual growth and with Ellen as the lead in, is expected to be an even bigger ratings powerhouse.

Local 4 News is the #1 newscast at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. in Nielsen ratings for the Detroit television market, and Local 4 News at 11 p.m. is the #1 newscast of all NBC affiliates in the top 11 markets nationwide.  In addition, Local 4's www.ClickOnDetroit.com and is the leading information, breaking news and weather website in Michigan.

"The Ellen DeGeneres Show", which has earned an impressive total of 38 Daytime Emmy Awards, returned for its 10^th season on September 10^th.  Originating from Warner Bros. Studios in Burbank, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.

NEW LOCAL 4 WEEKDAY LINEUP  (starting February 4, 2013)

SOURCE WDIV Local 4