WealthTV Honors Rentrak With the 'Supplier of the Year' Award

Rentrak's TV Essentials Service Provides WealthTV with Viewer Consumption Data for Enhancing Its Programming Lineup.

Jan 07, 2010, 06:00 ET from WealthTV

SAN DIEGO, Jan. 7 /PRNewswire/ -- WealthTV, the premier luxury lifestyle and entertainment network in digital and high definition, today announced that Rentrak Corporation (Nasdaq: RENT), will receive its "Supplier of the Year" award for the company's TV Essentials service and support. WealthTV recognizes a single supplier with its prestigious "Supplier of the Year" award acknowledging the vendors positive impact on WealthTV's business. Rentrak's TV Essentials television measurement system has been providing WealthTV with detailed second-by-second viewing habit information from millions of television set top boxes across the country since June of 2009. The in-depth data allows WealthTV to clearly understand television viewers' programming preferences on the network and gives the consumer a voice in WealthTV's programming decisions. WealthTV was one of the first national cable programmers to utilize the Rentrak TV Essentials platform, which has allowed WealthTV to achieve substantial gains in both its viewership hours and overall network ranking.

"Rentrak's TV Essentials provides the viewer with a voice in determining what airs on WealthTV," stated Charles Herring, president of WealthTV. "With meaningful quantitative feedback offered by Rentrak's TV Essentials, we can see exactly how the viewer reacts to a show and can program according to their likes and dislikes. We couldn't be happier with the results we've been able to achieve in 2009 and can't thank Rentrak enough for providing such meaningful in-depth analysis tools to us."

"Rentrak is honored to have been chosen by WealthTV as their Supplier of the Year," said Cathy Hetzel, president of the Advanced Media and Information division at Rentrak. "It is gratifying to see WealthTV put the powerful analytic data from the TV Essentials service into action in order to continue to provide its viewers with compelling content."

About WealthTV

WealthTV is the premier lifestyle and entertainment network --the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers informative shows that provide invaluable insights on what every American dreams of - from travel secrets to fast cars, from better etiquette to better investing, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider's perspective. For more information, please visit www.wealthtv.com.


    For more information, contact:
    Sarah Nunez, sarah.nunez@wealthtv.com
    WealthTV
    Phone:  858-270-6900
    www.wealthtv.com

SOURCE WealthTV



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