NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Mack Weldon (www.mackweldon.com), the New York based apparel brand focused on reinventing men's basics, will launch their new "Silver" collection on February 3rd. The line will consist of a boxer brief and crew neck tee shirt engineered with patented X-STATIC XT2® silver technology. This fabric innovation combines pure silver, pima cotton and Lycra® for the most luxurious and anti-microbial performance underwear.
Brian Berger, Founder and CEO of Mack Weldon states, "As a brand we are committed to pushing smart innovation in this category, in line with our customer demand. Mack Weldon Silver keeps you cool and fresh, while the pima cotton gives the product a ridiculously soft, 'all-cotton' feel. We call it 'pure performance' – naturally anti-odor and antimicrobial for the life of the garment – it simply will not wash out."
Silver launches on the Mack Weldon site (www.mackweldon.com) on February 3rd with a pre-release available on Thursday, January 30th.
Mack Weldon will be hosting a launch event in New York on February 3rd for press and editorial contacts. For further information email firstname.lastname@example.org.
About Mack Weldon
Mack Weldon (www.mackweldon.com) was founded in 2012 by Brian Berger and Michael Isaacman with a mission to reinvent men's basics. The company manufactures, designs and distributes underwear, socks, undershirts and t-shirts engineered to promote comfort, mobility and performance. Its simple and elegant e-commerce site features an easy shopping experience and volume based pricing. The company has been featured in the New York Times, WWD, GQ, People Magazine, Men's Health, and many others. Mack Weldon is based in New York City. For press kit and further information, please contact Julia Macalaster at email@example.com.
Video with caption: "Mack Weldon Silver. Engineered with patented XT2 silver fiber technology, which blends silver particles with Pima cotton for the most luxurious and anti-microbial performance underwear. Learn more at www.mackweldon.com." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM55641-20140130-MACK-WELDON.mp4
Image with caption: "Innovation Doesn't Rest. Mack Weldon Silver: Boxer Briefs and Crew Neck T-Shirts." Image available at: http://photos.prnewswire.com/prnh/20140130/MM55641-a
Image with caption: "Mack Weldon Silver. Boxer Briefs ($28.00) Crew Neck T-Shirts ($37.00) www.mackweldon.com." Image available at: http://photos.prnewswire.com/prnh/20140130/MM55641-b
SOURCE Mack Weldon