Weber Shandwick U.S. West Region Expands Data and Analytics, Digital & Integrated Media Expertise with New Senior Hires
NEW YORK, Aug. 29, 2018 /PRNewswire/ -- Weber Shandwick, one of the world's leading global communications and marketing services firms, announced today the appointment of three new senior hires in its U.S. West region to serve client needs across data & analytics, planning and integrated media. Reese McGillie joins as senior vice president and head of analytics in the West, based out of Seattle. In San Francisco, Kristin Marlow joins as executive vice president, digital innovation lead and co-lead, integrated media, and Liz Keller joins as executive vice president and lead of planning and insights. In addition to their regional roles, McGillie, Keller and Marlow will be part of The X Practice, Weber Shandwick's new agency model combining its innovation and technology-focused capabilities.
"Bringing in exceptional industry talent to help lead Weber Shandwick in the West is reflective of our acceleration and our continued investment in key growth areas from data & analytics to integrated media," said Luca Penati, president of Weber Shandwick West. "Reese, Liz and Kristin each have extensive expertise in the respective and expanding solutions areas that our clients require."
Reese McGillie has led analytics teams at POSSIBLE, Zillow and Getty Images across a nearly 20-year career, most recently serving as head of experience analytics at Merkle. McGillie's hire further strengthens Weber Shandwick's global data & analytics prowess. At Weber Shandwick, McGillie will have oversight of all data & analytics innovation and solutions for clients out of the West region.
A seasoned digital strategist, Kristin Marlow has created measureable, insights-driven customer acquisition, engagement and retention programs for clients of all sizes over nearly two decades in the industry. Most recently the media practice lead at SapientRazorfish, Marlow has led digital programming for Accordant Media, Montage Hotels & Resorts and Keynote Systems. At Weber Shandwick, Marlow will lead digital innovation with oversight of integrated media across San Francisco, Silicon Valley, Seattle and Los Angeles.
Liz Keller brings two decades of experience to her role with Weber Shandwick, in which she will oversee the strategic planning teams in San Francisco, Silicon Valley, Seattle and Los Angeles. Keller joins Weber Shandwick West from Flipside, a Weber Shandwick company based in London, UK, where she was head of strategy for over two years. With Flipside, and in prior roles with digital consulting agency Friday and Edelman, Keller spent nearly a decade driving strategic processes and business solutions, working cross-sector with global clients and companies based in the UK and EMEA.
About Weber Shandwick
Weber Shandwick is a leading global communications and marketing services firm in 78 cities with a network extending to 128 cities around the world. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Contact: Kimberly Dixon
Company: Weber Shandwick
Phone: 212-546-7876
Email: [email protected]
SOURCE Weber Shandwick
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