Webinar: Winning Content Marketing Strategies - Rebalance Your Organization to Deliver Effective Content

SAN FRANCISCO, March 7, 2012 /PRNewswire/ --"If not today, then soon – very soon – your marketing spend will shift away from advertising and direct response campaigns and into content initiatives that strengthen ties and deepen relationships with customers and prospects." – Rebecca Lieb, Author of Content: The New Marketing Equation

On Thursday, March 8, 2012 at 10:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern, Charlene Li and Rebecca Lieb, from the Altimeter Group, will examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers.

For their brand new report, the Altimeter Group conducted 56 interviews with subject matter experts at a diverse group of Fortune 100 companies.

In this Marketing Cloud™ sponsored webinar, you will:

• Learn what are the most effective types of content leading companies used to promote their brand
• Hear which new types of content these companies anticipate adding to their arsenal in the next year, and three years out
• Understand which types of content they plan to phase out or have found to be ineffective

Register for the webinar:
http://info.marketing-cloud.com/Webinar-2012-03-Altimeter.html?source=Webinar-Altimeter&partner=prnewswire

Watch the Brainshark overview of the webinar:
http://www.brainshark.com/marketing-cloud/vu?pi=zGVzN1qy3z33rWz0

Please join us for what will surely be an interesting and informative discussion packed with engaging examples and actionable approaches to help you develop your proficiency as a content creator presented by the Altimeter Group and the Marketing Cloud™.

Attendees will receive a copy of the brand new Altimeter research report "Content: The New Marketing Equation," by Rebecca Lieb.

About Altimeter Group

Altimeter Group is a research-based advisory firm that offers pragmatic strategies to help companies thrive with disruptive technologies. We conduct independent research on new technologies and share the implications of these technologies with the market via research reports, webinars, speeches, presentations, and beyond. We offer advisory services to companies who wish to explore the implications for these technologies more deeply for their organizations and leaders. www.altimetergroup.com

About the Marketing Cloud™

The Marketing Cloud™ provides a set of world-class marketing services that are always on, highly elastic and fully managed. These services interconnect in a way that enables customization, visibility and the ability to respond quickly to changes in the marketplace while drastically reducing the marketer's dependence on IT. With the marketing cloud, experiences can be tailored for higher quality and more relevant conversations with customers and prospects.  The members of the Marketing Cloud™ include Marketo, PR Newswire, Brainshark, Bulldog Solutions, MarketingProfs, Bizo, Demandbase and ON24 deliver on-demand, cloud based services including data quality, online presentations and virtual conferences, distributed marketing, search engine optimization, marketing automation, demand generation and more. Learn more about the Marketing Cloud at www.marketing-cloud.com.

SOURCE Marketing Cloud