Weekly Recap: 15 Consumer Press Releases You Need to See

A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including Fireball's senior citizen discount and the grand opening of Chili's Scranton Branch.

NEW YORK, March 28, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+ 
   Those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill.
2. 7-Eleven, Inc. Has the Essentials to Fuel Up, Snack Up and Hit the Road This Spring Break 
   "Whether you're craving a road trip feast, looking for a late-night snack or stretching the budget at the pump, 7-Eleven is set to be the ultimate road trip destination," said William Armstrong, Senior Vice President, Restaurants at 7-Eleven, Inc.
3. Tim Hortons U.S. Springing Into the Season With Adorable Funny Bunny Donuts, Spring Timbits Buckets, Plus Must-Try Nutella® and Matcha Menu Items 
   Participating Tim Hortons U.S. restaurants are now inviting guests to hop over for some seasonal sweet treats including a pair of super cute Bunny Donuts and festive Spring Timbits Buckets that come filled with 30 Timbits and can then serve as the perfect Easter Egg hunt basket.
4. Coors Light Turns Obstructed Views into Chill Brews for Baseball Home Openers 
   "Baseball fans are so passionate that they'll take any seat in the stadium just to be part of the action, especially for Home Openers. We're transforming these not so prime spots into premium seats with a Coors Light on us," said Marcelo Pascoa, VP of Marketing at Coors Light. "Because if you're chill enough to sit in one of these seats, you deserve a chill brew."
5. Shaq-A-Licious XL Gummies Named Official Gummy Of March Madness 
   The NCAA® DI Men's Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand," said Dan Mohnshine, VP, U.S. CMG Marketing, The Hershey Company. "With Shaq-A-Licious joining our other Hershey's brands as NCAA partners, we're ready to score big sweet and salty game day moments."
6. SKIMS Acquires SKKN by Kim from Kim Kardashian and COTY, Bringing Kardashian's Beauty NIL Rights & Ventures Under the SKIMS Brand 
   Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian's proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming.
7. Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology 
   As retailers and brands look to operate more efficiently, being able to track and locate every item in every store is critical. RADAR's RFID & AI platform enables leading brands like Old Navy to precisely manage inventory and give store associates the real-time information they need to instantly find products—no matter where they are on the sales floor or in the backroom.
8. Chili's® Announces the Grand Opening of Chili's Scranton Branch 
   Scranton super fans will see this isn't a normal Chili's restaurant the moment they walk in the door and spot a giant Chili's Scranton Branch chalk art mural created by the original Chili's artist from the early 2000s. Other throwback elements include vintage artwork, Chili's iconic tile tables, and a perfectly recreated business lunch booth photo opp to snap the perfect 2005 frame.
9. PLEZi Nutrition Teams Up with Four-Time NBA Champion Stephen Curry to Launch PLEZi Hydration Drink 
   "At PLEZi, we're always thinking about how we can change the game when it comes to nutrition," said former First Lady and PLEZi Nutrition Co-Founder and Strategic Partner, Michelle Obama. "That's why we're thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don't."
10. NINJA Joins La Roche-Posay as New Partner in Cause for Skin Cancer Detection and Prevention 
    "Together, NINJA and La Roche-Posay are ushering in a new era of skin cancer awareness. With cases rising at an alarming rate, our mission is clear: to educate people about the importance of annual mole checks so that melanoma remains 99% preventable and treatable, especially among younger generations," said Alexandra Reni-Catherine, Global Brand General Manager for La Roche-Posay.
11. Jim Beam® Introduces a Tropical Twist to Kentucky Tradition with the Launch of Jim Beam® Pineapple 
    This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass and enjoy it together.
12. DICK'S Sporting Goods Purchases Paul Skenes Topps MLB Debut Patch Card
    The card, featuring the patch Skenes wore on his jersey sleeve during his Major League debut and Skenes' autograph, will be proudly displayed for the community to see at the DICK'S House of Sport store in the company's and the Pirates' shared hometown of Pittsburgh, PA. Details about when the card will be on display will be announced at a later date.
13. Pretzel Crust Is Back March 31–Now With a Cheesy Twist! Little Caesars™ Unveils Stuffed Pretzel Crust Pizza 
    Both the classic Pretzel Crust and the all-new Stuffed Pretzel Crust Pizzas are available ONLINE at participating Little Caesars locations beginning March 31. From April 7 to June 22, Pretzel Crust will be Hot-N-Ready from 4-8 pm and, along with Stuffed Pretzel Crust, available in-store and online.
14. Paris Baguette Teams Up with JonasCon to Bring Fans Exclusive Access to Tour Tickets and a VIP Experience to Jonas Brothers' Tour Opener 
    "We're thrilled to partner with JonasCon to bring this exclusive experience to our PB Rewards members. This partnership celebrates special moments through the connection of music and delicious treats. What better way to celebrate than with pastries and beverages from Paris Baguette," said Katie Silvio, Director of Brand Marketing.
15. COSRX Tops Amazon Rankings with Insight-Driven Skincare Bundles That Prioritize Consumer Needs 
    By analyzing consumer insights, COSRX identified a demand for simplified, results driven skincare routines, leading to the creation of bundles that directly align with what today's shoppers want: convenience, efficacy, and affordability. 

For more news like this, check out all of the latest retail-related releases from PR Newswire.

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