Weight Watchers® Endorses Arnold®/Brownberry®/Oroweat® Sandwich Thins® Rolls

HORSHAM, Pa., Nov. 13, 2012 /PRNewswire/ -- For the first time Weight Watchers^® is officially endorsing a branded product in the bread aisle – Arnold^®/Brownberry^®/Oroweat^® Sandwich Thins^® rolls, the original 100-calorie thin roll. Each of the six flavors has a PointsPlus^® value of 3, making it easier for you to stay on track while enjoying your favorite thin rolls.

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"Weight Watchers branded and endorsed products make it easier for consumers to make smart choices and identify the foods that can help them achieve their weight loss and weight management goals," said Hugh Dever, Director of Licensing at Weight Watchers. "Bread and whole grains are such an important part of our diets and the Weight Watchers endorsement of Arnold^®/Brownberry^®/Oroweat^® Sandwich Thins^® rolls offers followers of the PointsPlus^® program the ability to easily enjoy these foods on the path to meeting their goals."

Arnold^®/Brownberry^®/Oroweat^® Sandwich Thins^® rolls offer consumers the perfect foundation to build their sandwich of choice. Weight Watchers followers can easily customize creations to better manage their PointsPlus^® Allowance, using any of the six varieties:

• 100% Whole Wheat
• Multi-Grain
• Honey Wheat
• 100% Whole Wheat Flax & Fiber
• Made with Whole Grain White
• Seedless Rye

Every variety is baked with the goodness of whole grains, and the 100% whole wheat options offer 20 grams of whole grain per roll.

"Much of the early success of Sandwich Thins® rolls was due to the excitement generated by the Weight Watchers community.  We are extremely excited to announce this official partnership and embark on this new relationship with Weight Watchers in order to grow the business together," said Ted Swain, Sandwich Thins® brand manager.

Fans can learn more and find unique recipes with associated PointsPlus^® values on www.Facebook.com/SandwichThins.

About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU) bakes and distributes leading brands such as Arnold®, Ball Park®, Bimbo®, Boboli®, Brownberry®, EarthGrains®, Entenmann's®, Francisco®, Freihofer's®, Iron Kids®, Marinela®, Mrs Baird's®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. The company, headquartered in Horsham, Pennsylvania, operates over 13,000 sales routes throughout the United States.

BBU, a division of Mexico's Grupo Bimbo, is one of the world's largest baking companies in the world in terms of production and sales volume. Grupo Bimbo operates in 19 countries throughout the Americas, Asia and Europe with over 126,000 associates. Bimbo's stock trades on the Mexican Stock Exchange under the ticker symbol BIMBO.

WEIGHT WATCHERS for services and PointsPlus^® are the registered trademarks of Weight Watchers International, Inc., and are used with permission by Bimbo Bakeries USA and Subsidiaries.

SOURCE Bimbo Bakeries USA