WELCOME TO VON DUTCH RANCH

Von Dutch is bringing the heat to the desert with Von Dutch Ranch - a two-day takeover in the heart of the Coachella Valley

COACHELLA VALLEY, Calif., April 24, 2025 /PRNewswire/ -- Von Dutch is delivering their bold energy to one of the year's biggest weekends for country music with Von Dutch Ranch - a private two-day experience at an exclusive estate in Thermal, California. Imagined as an immersive escape from the weekend's festival, Von Dutch Ranch will fuse music, style, and culture in a way only Von Dutch can -- with raw, rebellious, and unmistakable attitude.

The weekend kicks off on Friday, April 25th, with a late night throwdown presented by Tequila Don Julio. The party will feature a headline performance by country mega-star Bailey Zimmerman and DJ sets from Brandi Cyrus, Politik, Randy Savv and surprise guests. Style outlaws will enjoy signature Tequila Don Julio cocktails and a first look at Von Dutch's latest collection - all-new pieces decked out in western-inspired details and built for bold desert style. The party will channel Von Dutch's signature mix of classic Americana and rebellious spirit - reflecting the brand's evolving vision and connecting with a new generation of rule-breakers.

On Saturday, April 26th, the Von Dutch Ranch will open its gates for a daytime experience presented by Sparkling Ice and Uproxx. Guests will enjoy food, cocktails, interactive moments, a headline performance by country artist Jessie Murph plus music from Politik and Le Chev. Throughout the weekend, expect drop-ins from country stars and surprise VIPs. Von Dutch Ranch is an all-out experience designed to show love to the fans who have been riding with us through the decades.

Von Dutch Ranch has been created with hospitality partner Galerie on Sunset, a new lounge opening in Hollywood in Summer 2025 and supported by Tequila Don Julio, Sparkling Ice, and Uproxx. Friday night's premier event will be powered by Crown Royal, Culture Kings, Fanfix, Mamitas, MOXY MGT, RepBets, Sailor Jerry, and Saint James Iced Tea. This marks the start of a global festival takeover, with Von Dutch set to bring its unapologetic energy to stages and scenes worldwide.

Guests must be 21+ to attend and access is by invitation only. 

About Von Dutch: 

Von Dutch, the fashion brand synonymous with rebellious spirit, has left an unmistakable mark on global style since emerging in the early 2000s. Known for its edgy designs and iconic trucker hats, it quickly became a cultural phenomenon—embraced by celebrities, artists, and trendsetters worldwide. Now under the ownership of WSG Brands, Von Dutch continues to push the boundaries of contemporary streetwear, blending its rich heritage with modern influences. With WSG at the helm, the brand remains committed to bold creativity and unapologetic authenticity, securing its place in the closets of fashion's fearless.

SOURCE WSG Brands