Wellborn + Wright Debuts Signature Concierge Experience Inside 2025 Southern Living Idea House

RICHMOND, Va., Aug. 26, 2025 /PRNewswire/ -- Wellborn + Wright, a provider of fine architectural finishes in America's most sought-after homes, is proud to debut its newly reimagined brand and signature concierge customization model inside the 2025 Southern Living Idea House—where the company is recognized as a Contributing Sponsor in the September issue of the magazine.

Located in Charlottesville, Virginia, this year's Idea House celebrates timeless design and regional craftsmanship. Wellborn + Wright's heirloom-quality finishes—including architectural timber, steel, and wood elements—appear throughout the home, showcasing the brand's dedication to precision, materiality, and now, a new level of service.

In this year's project, Wellborn + Wright supplied 5"-6"-7" Character Grade White Oak—pre-finished with UV Cured Rubio Monocoat in a custom color—for the main house, and 9" Character Grade White Oak—pre-finished with Loba Water Based—for the studio. In addition to providing these exceptional materials, the team conducted an in-depth tutorial for the Keswick Hall cleaning staff, ensuring the floors will be properly cared for for years to come.

With the launch of its concierge model, Wellborn + Wright is transforming how custom architectural materials are selected, specified, and delivered. The company's new platform offers a seamless, supported path for homeowners, architects, designers, and contractors—reducing friction, lead times, and decision fatigue.

"Selecting timeless architectural materials should be exciting, not overwhelming," said Founder Sam Sikes. "Our process manages every detail—from procurement and manufacturing to white-glove delivery coordination and installation—eliminating any of the headaches throughout."

Wellborn + Wright operates appointment-only design studios across the U.S., including their flagship location in Richmond, Virginia. These studios offer a hands-on experience allowing clients to physically experience and compare finish options before final approval—bringing confidence and clarity to the customization process.

The brand's relaunch includes:

• A new digital platform that simplifies quoting, customization, and communication
  
  
• A concierge-style design studio model, offering white-glove guidance and support
  
  
• Streamlined workflows that move projects forward faster—with more clarity and less back-and-forth
  
  
• A refined visual identity that reflects the elegance and precision of the products themselves

Whether specifying materials for a custom home, boutique hotel, or commercial flagship, Wellborn + Wright now offers not just exceptional finishes—but a truly elevated experience.

To explore the new Wellborn + Wright and see their work featured in the 2025 Southern Living Idea House, visit www.wellbornwright.com/southern-living/2025.

SOURCE Wellborn + Wright