LOS ANGELES, June 28, 2016 /PRNewswire/ -- MWWPR (www.mww.com), one of the top global independent public relations firms, today announced that Wendi Shapiro has joined MWWPR as Senior Vice President, Western Region Consumer Practice Head in the firm's Los Angeles office.
In her new role, Shapiro serves as steward of the region's robust consumer marketing practice, and leads communications strategies across its clients spanning the restaurant, travel, and wine & spirits sectors. She'll also spearhead the new business development process for prospective consumer clients.
Prior to joining MWWPR, Shapiro was a Senior Vice President at Murphy O'Brien Public Relations, responsible for overseeing the Lifestyle Collection of accounts, providing strategic leadership for clients including The Cheesecake Factory, Bolthouse Farms, See's Candies, Morton's The Steakhouse, Lynx Grills, Mendocino Farms, Tender Greens, Canidae Pet Food and The Better Chip, to name a few.
Shapiro also worked extensively with hospitality and travel clients, including the launch of Hyatt Hotels' first Andaz resort The Andaz Maui at Wailea, the celebrated Ojai Valley Inn & Spa, and the introduction of the luxury beachfront cottages called Beach Village located at the historic Hotel del Coronado, among many others.
"Wendi's creative and innovative approach to strategic communications makes her the ideal candidate to lead our rapidly-growing Western Region consumer practice," said Michael W. Kempner, president and CEO of MWWPR. "Wendi's deep background in consumer products and lifestyle marketing combined with her superior ability to develop and execute major PR campaigns will be extremely valuable as we continue our West Coast expansion."
Prior to Murphy O'Brien, Shapiro worked with health and beauty clients including mass-market brands like Wet n' Wild and Goody Hair Care, and prestige brands including Alterna and Hourglass Cosmetics. Her first public relations job was in literary publicity, supporting campaigns for New York Times' bestselling authors including Nigella Lawson, Suze Orman, Anne Geddes and Suzanne Somers.
Shapiro's work has garnered many industry accolades including a PRism Award, Sabre Award and PR News Elite Award.
A native Angeleno, Shapiro is a graduate of California State University, Northridge, where she earned her Bachelor of Arts Degree.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for "Company of the Year," and 2014 accolades include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
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