LAS VEGAS, Feb. 4, 2015 /PRNewswire/ -- WENDOH Media, a Las Vegas-based publishing and events company, has acquired a 50 percent stake in the Life is Beautiful Festival. The Life is Beautiful Festival, which has brought headliners such as Imagine Dragons, Kings of Leon, Lionel Richie, Skrillex; and world-class chefs such as Hubert Keller, Scott Conant, Jose Andres and more to Downtown Las Vegas, will return for its third annual event Friday, Sept. 25 through Sunday, Sept. 27.
"My business partner Ryan Doherty and I are thrilled to embark on an expanded partnership with the Life is Beautiful team," said Justin Weniger, co-founder of WENDOH Media and the new chief executive officer of Life is Beautiful. "We love this festival and its importance to Las Vegas, especially as it relates to the growth of arts, culture, food and music in our community. We are committed to bringing the resources of the entire WENDOH portfolio to the table to make Life is Beautiful one of the top music festivals in the nation."
Founded by Rehan Choudhry in 2013, the Life is Beautiful Festival is a three-day celebration in Downtown Las Vegas featuring 15 city blocks of programming built around four key pillars: music, food, art and learning. With more than 90,000 people in attendance last year, the event boasts a cornucopia of activity: music stages featuring a diverse blockbuster line-up, culinary villages serving world class food, iconic inspirational speakers and an interactive urban street art gallery.
"Las Vegas is becoming a top destination for music festivals, and Life is Beautiful is the city's first home-grown, large-scale festival," said Doherty, co-founder of WENDOH Media. "We plan to continue Life is Beautiful's growth, starting by moving the event to late September. Not only is the weather ideal, but it is the midpoint between Labor Day weekend and Halloween. We see this as an opportunity to create another big weekend for Las Vegas through Life is Beautiful."
"Ryan and Justin are the ideal partners to bring the Life is Beautiful Festival to the next level," said Choudhry. "They're invested in Vegas and clearly understand the impact of the festival, as they have been supporters from its inception. Collectively, we'll realize the Life is Beautiful's mission and look forward to growing the brand together."
The lineup for the 2015 Life is Beautiful Festival will be announced in the coming months.
About Life is Beautiful Festival:
Life is Beautiful is an inspirational company dedicated to helping people conquer their fears and chase their dreams. Its signature product, the Life is Beautiful Festival was founded in 2013 and launched in October of that same year as a highly successful lifestyle event featuring marquee musicians, chefs, artists and speakers. Held in the heart of Downtown Las Vegas, Life is Beautiful Festival attracted more than 60,000 attendees in its first year, and grew to more than 90,000 attendees in its second year. The festival is now branching out to an international online forum inspiring social change. For more information about the company's projects and the latest festival news, please visit www.LifeisBeautiful.com and stay connected on Facebook, Twitter, Instagram and YouTube.
About WENDOH Media:
Developed from the partnership of Justin Weniger and Ryan Doherty, WENDOH Media is a dynamic multimedia and entrepreneurial organization consisting of various print, digital, internet, video and event publications and services. WENDOH's brands include Vegas Seven, an award-winning weekly magazine; SpyOnVegas, a pictorial-based website with a powerhouse events arm recognized on an international scale; Vegas/Rated, a highly-stylized monthly publication with circulation throughout Las Vegas and across the nation; and more.
WENDOH is also a leader in the field of experiential marketing and activations with dedicated staff to devise and create multi-layer experiences for consumers and brands – from intimate issue release parties to new product launch events to large scale multi-day activations for thousands. For more information, please visit www.WENDOH.com
SOURCE WENDOH Media