RICHMOND, Va., Dec. 13, 2012 /PRNewswire/ -- Moses Foster, President and CEO of West Cary Group, delivered the commencement address at Virginia Commonwealth University's (VCU) School of Mass Communications graduation ceremony. The function was held December 8 at the Greater Richmond Convention Center.
"I was honored to speak at VCU's commencement," said Foster. "As the son of teachers, I was raised to appreciate the importance of an education and to understand how invaluable a tool it can be in achieving personal goals."
During his address, Foster spoke about the rapidly transforming world of communications. He stressed that measurement is both the key to navigating the current marketing landscape and to making the strategic decisions that will produce long-term success. He also spoke about how the graduating students will become the communicators of tomorrow, serving as curators of the conversations that will take place in digital channels like social, mobile and web.
Foster earned his bachelor's degree in Communications at Virginia Tech. Post graduation, he began his marketing career as an advertising copywriter at Huntsinger & Jeffer, penning campaigns for clients like Hilton Hotels and SunTrust Bank. He then joined Capital One, where he advanced to Senior Director of Creative Development before starting West Cary Group—an award-winning marketing communications and advertising agency.
Foster has led West Cary Group through years of progressive growth and expansion. The digitally minded integrated communications firm has amassed a client roster that has included nine Fortune 500 clients. In 2013, the company will open the doors of its second office, located across the street from its current headquarters in Richmond's historic Monroe Ward.
"My accomplishments are a direct result of the strong work ethic that pursuing an education instilled in me," said Foster. "Hopefully, the ideas I shared will inspire VCU's graduating seniors as they forge their individual paths."
About West Cary Group
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. Specializing in integrated communications and digitally focused, the firm is skilled in brand marketing, direct response marketing and employee communications.
West Cary Group believes diversity of thought is one of its strongest assets. Its team members' varied backgrounds, skills and perspectives create a competency base that delivers unique and winning solutions for its clients.
SOURCE West Cary Group