West Cary Group Chosen as Agency of Record for Union First Market Bank

Jun 10, 2014, 11:15 ET from West Cary Group

RICHMOND, Va., June 10, 2014 /PRNewswire/ -- West Cary Group, a full-service, brand-advertising agency headquartered in Richmond, Va., has been selected as agency of record for Union First Market Bank. Since acquiring StellarOne Bank, Union has become the largest Virginia-based community bank in the commonwealth. The firm will be responsible for a complete range of the financial institution's communications needs, including brand, digital and broadcast marketing.

"This is a pivotal time in Union's history," says Moses Foster, president and CEO of West Cary Group. "They have an outstanding brand and an exceptional connection with their customers. Our agency is looking forward to contributing to their evolution and cultivating one of the most respected and admired financial services brands in Virginia, if not the country."

With its acquisition of StellarOne on Jan. 1, 2014, Union became the second-largest bank headquartered in Virginia – after Capital One. The full data conversion and integration of StellarOne operations was completed May 12.

"What impressed us about West Cary Group is not just their data-driven mindset and ROI mentality," says Olen Thomas, chief marketing officer of Union. "They understand us as a brand. We're a homegrown bank that's growing bigger so we can stay small. We want our community to be proud of us for our quality service and best-in-class financial solutions. Union is pleased to partner with West Cary Group on our journey."

About West Cary Group
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, Web design and development, brand marketing and advertising, direct response marketing and employee communications.

SOURCE West Cary Group